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(solution) DISCUSSION ASSIGNMENT EXTERNAL ENVIRONMENT COCA COLA Using the


DISCUSSION ASSIGNMENT EXTERNAL ENVIRONMENT COCA COLA

Using the company you chose in Week 1, post a brief report (500-700 words) analyzing the company?s external environment. You must include the opportunities and threats of a SWOT analysis, a Five Forces analysis, and a Strategic Group Map. Be sure to introduce your argument, explain your understanding of key terms, present your reasoning, and include independently verifiable supporting evidence. Rely only upon publicly available information and be sure to cite your sources


1 COCA-COLA STRATEGY REPORT

 

Alexander Huamani

 

MGMT 670

 

Professor: Eric Graber

 

Date: September 23rd. 2016 COCA COLA STRATEGY REPORT 2 COCA-COLA STERATEGY REPORT

 

The Coca-Cola Company is the largest beverage company in the world with more than

 

200 markets all over the world. The company is marketing more than 500 nonalcoholic beverage

 

brands which is primarily sparking beverages. This comprises of the variety like water, juices,

 

enhanced water and the juice brand. Ready to drink tea and coffee as well as the energy and the

 

sports drinks, The Coca-Cola Company is operating through a network of the company owned or

 

even controlled bottling and even distribution operations under independent bottling partners,

 

wholesalers and the retailers[Our16].

 

Coca-Cola business Model

 

The company was founded in 1886 and today the Coca-Cola Company has become one

 

of the largest beverage companies. The company has evolved in its business model from the

 

sparkling beverages business to the diversified business which is now including stills and the

 

now premium beverages.

 

Evolution of Coca-Cola business model

 

The first model was sparkling portfolio which was Coke, Fanta and the Sprite. From this

 

it evolved to diversified portfolio which is composed of minute maid, sports drink, Georgia

 

coffee, diet coke and Columbia pictures.

 

From the above model, it evolved to build scalable and profitable stills portfolio which

 

comprises of water and active hydration, juice and juice drinks and the ready to drink tea. COCA COLA STRATEGY REPORT 3 The present portfolio is the grow premium beverage portfolio which is at home

 

dispensing, plant based beverages, value added diary, energy drinks and the premium juice.

 

Organization Visions and missions

 

As the world around Coca-Cola company is changing, the company continues to strive as

 

a business of the next decade and even beyond, the company is therefore looking ahead to really

 

understand the trend and the forces that is going to shape the business in the near future and

 

swiftly to prepare for the uncertainty. The company has to get ready for the tomorrow this time.

 

This is the company?s 2020 vision. The comp0any is creating a long term destination for the

 

business and provides the company with the Roadmap for winning together with the bottling

 

partners[Coc16].

 

Mission

 

The roadmap of the coca cola company starts with the mission of the company which is

 

enduring. The mission of this company declares the purpose as a company and serves a standard

 

against which it weighs the actions as well as the decisions to refresh the world, to inspire

 

moments of the optimism and the happiness and finally to create value and make the difference.

 

Vision

 

The vision of the Coca-Cola company is serving as the framework for the Roadmap and

 

guides every of the aspects of its business by describing what is needed to accomplish in order to

 

continue achieving the sustainable as well as the quality growth. COCA COLA STRATEGY REPORT 4 For the people, the company strives to provide a great place to work where the people are

 

inspired to perform to the best they can be and for the portfolio to bring to the world a portfolio

 

of the quality beverage brands that is anticipating and satisfy the people desires and the needs.

 

The vision of the Coca-Cola Company is also to nurture a winning network of the

 

customers and the suppliers for together they believe that they are going to create mutual

 

enduring values. The other is to become a responsible citizen that is making a difference by

 

assisting by building and supporting a sustainable community.

 

The other vision of the company is to be a highly effective, lean and fast moving firm by

 

producing more and more and finally is to maximize the long term return to the shareholders

 

while being mindful of the overall citizens[The161].

 

Objective of the Coca-Cola Company

 

The objective of the company is use the formidable assets which include the brands,

 

unrivaled distribution system, financial strength and also the strong commitment by its

 

management and the employees worldwide in order to achieve a long time suitable growth.

 

In conclusion, from the three test of the winning strategy, it is clear that the vision,

 

mission and the objective are supporting its strategy. This is because the vision of the company is

 

to be the most profitable and competitive firm in the market which is also its strategy. From the

 

look of the things, it is clear that it is the most dominating firm in the world supplying beverages.

 

The mission also supports the strategy of Coca-Cola Company because it is the leading word

 

supplier. The visions state that its target is to refresh the world. From this, it is clear that it has

 

achieved the competitive advantages which are its target. The strategy of the firm fits the firm

 

because the situation of the firm as of now is stable and therefore it can achieve the visions and COCA COLA STRATEGY REPORT 5 the missions in an easy way. Finally, the company is supplying a lot registering a lot of profit

 

meaning the company is supplying the financial money and thus its performance is good enough. References

 

Coca-Cola Company (KO. (n.d.). Retrieved September 22, 2016, from

 

http://www.wikinvest.com/stock/Coca-Cola_Company_(KO)/Objective

 

Our Company. (n.d.). Retrieved september 22, 2016, from http://www.cocacolacompany.com/our-company/mission-vision-values

 

The Coca-Cola Company. (n.d.). Retrieved September 22, 2016, from

 

http://www.hot.ee/allen/international.htm

 


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