Question Details


Assignment 1


Product Development & Operations ? Category Manager Analysis


Due Date: Week 3


Note: While representative of possible situations faced by Alikay Naturals, all scenarios in this


assignment are fictional.


Real Business


Let?s roll up our sleeves and use what we?ve learned this week in a real-life business situation.


Each week, you?ll encounter a scenario where you will assume the role of a business person


who works with or at a national discount retail store, like a Walmart or Target. These companies


provide important, everyday staples for millions of people across the country and have become


very successful businesses in the process.


Discount retail stores have locations in communities across the country. They often have strong


and recognizable brands that are household names. We will explore how business works


throughout this course by taking on a few of the many different roles at successful companies


like these.


Your Role


This week, you?ll assume the role of a Category Manager for the Beauty Products category at a


national discount retail store.


What Is a Category Manager?


Category Managers are responsible for related groups of products (for example, baseball


equipment or laundry detergents) for a retail business. They use research, information and


insights about the category to change shopper behavior and increase sales of the products in


the category. They also work with the suppliers of the products in their category to ensure that


good products and services are available to customers.


As a Category Manager, part of your role is to analyze data and information about how well a


product is selling to help the maker of that product improve the product or consider introducing


new products. Rochelle and her team at Alikay Naturals have asked you, the Beauty Products


Category Manager, to review one of their products and determine where it lies in the product life


cycle. Additionally, they have asked you to recommend ways to improve the product in order to


increase sales. Instructions


Step 1: Product Life Cycle


Read the Product Report for Alikay Naturals Moisturizing Black Soap Shampoo. The Product


Report contains important information that will help you to identify where the product stands in


the Product Life Cycle and give you clues about what changes customers might like to see.


Respond to Rochelle and her team at Alikay Naturals based on the information in the Product


Report. Identify where Moisturizing Black Soap Shampoo is currently positioned in the product


life cycle. Bold your selection:


o Introduction


o Maturity


o Growth


o Decline


Describe the rationale for your position. Compose 3 questions that Rochelle should pose to her team to better understand the


product?s positioning and potential at this particular stage in its life cycle. (E.g., if you


have determined the product is in the Introduction Phase, you might suggest the


question: How have competitors priced similar products?) Step 2: Product Changes


Based on what you?ve learned: What recommendation(s) do you have for Alikay Naturals to improve or replace


Moisturizing Black Soap Shampoo? Step 3: New Product Development


Read the New Product Proposal, which contains three examples of possible products that could


be developed to replace Moisturizing Black Soap Shampoo. Based on the information in this


proposal and the customer feedback in the Product Report: If you had to recommend one product, which product would you recommend they


create? Bold your selection:


o Organic Bloom Shampoo


o Moisturizing Black Soap Shampoo with Dandruff Control


o Coconut Protein Shampoo and Conditioner


Explain your decision. Determine which type of innovation this represents from among the four main types


discussed this week. Bold your selection:


o Sustainable (eco-friendly)


o Frugal


o Sustaining


o Disruptive Briefly explain why you chose that type of innovation. Note: You should complete Steps 4 & 5 after reading the material in Week 3.


Step 4: Production Methods


Based on your understanding of Alikay?s position in the product life cycle and expected sales


volume: Which production method do you think Alikay is using for the Black Soap Shampoo?


Explain your rationale. If Alikay chose to keep the Moisturizing Black Soap Shampoo and launch your


recommended product as a ?limited time only? trial, what production method should


Alikay use for the test market product? Why? Step 5: Real-World Application


Choose a product at your company or one that you are familiar with that is in the mature stage


of the product life cycle. Briefly describe the product, why you believe it is in this phase, and


what improvements could be made to change its current path.


Solution details:

Pay using PayPal (No PayPal account Required) or your credit card . All your purchases are securely protected by .

About this Question






Sep 13, 2020





We have top-notch tutors who can do your essay/homework for you at a reasonable cost and then you can simply use that essay as a template to build your own arguments.

You can also use these solutions:

  • As a reference for in-depth understanding of the subject.
  • As a source of ideas / reasoning for your own research (if properly referenced)
  • For editing and paraphrasing (check your institution's definition of plagiarism and recommended paraphrase).
This we believe is a better way of understanding a problem and makes use of the efficiency of time of the student.


Order New Solution. Quick Turnaround

Click on the button below in order to Order for a New, Original and High-Quality Essay Solutions. New orders are original solutions and precise to your writing instruction requirements. Place a New Order using the button below.


Order Now