Branding in the digital world is demanding a paradigm shift. Which of the following statements about branding today does not necessarily hold true?
Leveraging owned media channels should be considered by marketers to build brand awareness and business sustainability.
Consumers are more influenced during the evaluate and enjoy-advocate stage of the consumer decision journey (CDJ) strategy.
Today?s consumers take a more reductive and less iterative journey in making product purchase decisions.
Off-line channels such as television advertising, in-store browsing, and direct word of mouth are influential only during the consider stage.