Question Details

(solution) INDUSTRY ANALYSIS Market Landscape - Competitive dynamics,


Final presentation slides require now. (ppt).

I attach the first file to you about the information require in final presentation, also i list for you.

**Final presentation requires the information list. (important information- "why did they want to invest this idea?, the idea is good or not good").

1. Industry analysis (5 forces analysis) about the luxury brand industry analysis, not just LV brand.

2. Competitors listed with SWOTS

3. Value Proposition defined (Value Proposition WHAT are you selling? Key value attributes Anticipated revenue stream & size of market? Sustainable competitive advantages Capitalize on competitors? weaknesses & threats?)

4. Customer demographics & general marketing strategy (how are you reaching your customer)


I will give you everything information that I have it, then you can make final slides, be creative, professor said:" image or picture require in final slides. Important one be creative for the final slides.


INDUSTRY ANALYSIS

 

? Market Landscape ? Competitive dynamics, supplier & customer

 

relationships and barriers/ease to entry?

 

? Gap in the marketplace

 

? Value proposition (products/services)

 

? Adequate market data? ? Value Proposition

 

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? WHAT are you selling? Key value attributes

 

Anticipated revenue stream & size of market?

 

Sustainable competitive advantages

 

Capitalize on competitors? weaknesses & threats? The Tool PORTERS 5 FORCES

 

? Developed by Michael Porter

 

? Harvard Business School

 

? PhD Economics

 

? Professor ? 1985 appointed to President

 

Ronald Reagan's Commission

 

- Industrial Competitiveness

 

? 1990's ?Strategy guru? on

 

international speaking circuit Threat of New Entrants

 

? Your business/product is a NEW entrant!

 

? Entry ease / Barriers?

 

? Are there incumbents that will try to BLOCK

 

your entry?

 

? How will they do this? ? Geographic factors

 

? New entrant strategy. . . .differentiation!

 

? Routes to Market? Suppliers & Customers

 

? Bargaining power of

 

customers (buyers)

 

? Buyers Choice

 

? Buyers size/number

 

? Changes

 

cost/frequency

 

? Product/service

 

importance

 

? Volumes, JIT (Just-intime) scheduling ? Bargaining power of

 

suppliers

 

? Brand reputation

 

? Geographical coverage

 

? Product/service level

 

quality

 

? Relationship with other

 

customers

 

? Bidding process &

 

capabilities Product & Technology Development

 

? Threat of substitute products or services

 

? Alternatives price/quality

 

? Market distribution changes

 

? RFID tags. . .POS software enhancements. . .Drones. . . ? Fashions & trends

 

? PLM

 

? Fastfit360 ? Legislative effects . . .trade agreements . .

 

.regulations Competitive rivalry

 

? Intensity of competitive rivalry

 

? Number & size of firms . . .NAME 3 for this

 

project

 

? Industry size and trends

 

? Fixed vs. variable costs

 

? Product/services ranges

 

? Differentiation & strategies ? SWOT . . . FOR EACH COMPETITOR SWOTS: CURRENT STATE Strengths

 

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? Advantages of proposition?

 

Capabilities?

 

Competitive advantages?

 

USP's (unique selling points)?

 

Resources, Assets, People?

 

Experience, knowledge, data?

 

Financial reserves, likely returns?

 

Marketing - reach, distribution, awareness?

 

Innovative aspects?

 

Location and geographical?

 

Price, value, quality?

 

Accreditations, qualifications, certifications?

 

Processes, systems, IT, communications?

 

Cultural, attitudinal, behavioural?

 

Management cover, succession? Weaknesses

 

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? Disadvantages of proposition?

 

Gaps in capabilities?

 

Lack of competitive strength?

 

Reputation, presence and reach?

 

Financials?

 

Own known vulnerabilities?

 

Timescales, deadlines and pressures?

 

Cashflow, start-up cash-drain?

 

Continuity, supply chain robustness?

 

Effects on core activities, distraction?

 

Reliability of data, plan predictability?

 

Morale, commitment, leadership?

 

Accreditations, etc?

 

Processes and systems, etc?

 

Management cover, succession? SWOTS: FUTURE STATE Opportunities

 

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? Market developments?

 

Competitors' vulnerabilities?

 

Industry or lifestyle trends?

 

Technology development and innovation?

 

Global influences?

 

New markets, vertical, horizontal?

 

Niche target markets?

 

Geographical, export, import?

 

Market need for new USP's?

 

Market response to tactics, e.g., surprise?

 

Major contracts, tenders?

 

Business and product development?

 

Information and research?

 

Partnerships, agencies, distribution?

 

Market volume demand trends?

 

Seasonal, weather, fashion influences? Threats

 

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? Political effects?

 

Legislative effects?

 

Environmental effects?

 

IT developments?

 

Competitor intentions - various?

 

Market demand?

 

New technologies, services, ideas?

 

Vital contracts and partners?

 

Obstacles faced?

 

Insurmountable weaknesses?

 

Employment market?

 

Financial and credit pressures?

 

Economy - home, abroad?

 

Seasonality, weather effects? RESOURCES

 

? 10K or Annual Reports for public companies.

 

? https://www.sec.gov/edgar/searchedgar/companysearch.html Value Proposition ?

 

? What is missing?

 

Is your product and/or service going to fill the GAP?

 


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