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Scenario

As outlined in the lecture this week, an incubator is a large firm that nurtures many companies

and invests in business ideas. Incubators provide support in many ways and you would like to

submit your idea to Rollins Incubator, Inc. in order to benefit from their management and

financial support.

Your Role

You are an entrepreneur that wants to be funded by Rollins Incubator, Inc. You have an

outstanding idea that needs funding and you feel that bringing your idea to an incubator would

increase your chances of success. You have contacted the Janet Rodgers, Vice President of

Business Development of Rollins Incubator, Inc., and she told you that you will have 5 minutes

with the Michael Rollins, the CEO of Rollins Incubator, Inc.

Key Players Janet Rodgers

VP Business Development Rollins Incubator, Inc.

I have secured a 5 minute block for you to pitch your idea to Mr. Rollins, the CEO. I

have seen many of these presentations, so here are some tips to help you out. Keep

your presentation short and sweet. You only have a few minutes to impress him, so get

to your idea quickly. Here is the format I see that works best. State your company name

and motto, with a tagline and a date. Then tell us your objective. In other words, how

much money do you need and why you are here? And, what is your business

proposition and your target market? Have you considered your competition? And what

are the risks? Lastly, be sure to include financial statements with basic revenues and

costs, and don?t forget to include how much money you are asking for! You have a lot of

work to do, and good luck!

Michael Rollins

CEO Rollins Incubator, Inc.

I heard that Janet gave you some helpful tips for your upcoming presentation. I just

want to make sure that you understand to keep your presentation short and succinct. I

only have a few minutes and I see many presentations. Be sure that your idea is

compelling and clearly stated, and that your slides are easy to read. I?m sure Janet

explained my 12 slide rule. I look forward to your presentation! Activity or Assignment

Assignment

Develop a 12-slide PowerPoint presentation to pitch your idea to Mr. Rollins. Your

slideshow must be succinct, compelling, and should include the following elements.

1. Slide 1: State your company name and motto, with a tagline and a date. 2. Slide 2: Review business proposition, what will your business create? 3. Slide 4: Share your objective, how much money do you need, and why you are

here? 4. Slide 3: Review technology platforms you intend to use. 5. Slide 5: Provide current market review; detail the market; how big is the market? 6. Slide 6: Provide forecast for current market. 7. Slide 7: Market competition, who do you sell the product to and how big is that

market? 8. Slide 8: Review business model drivers, what makes you unique from the

competition? 9.

10. Slide 9: Review potential risks.

Slide 10: Review the management team with whom you will partner, including

yourself. 11. Slide 11: Financials; basic revenues and costs, and profits in a 3 to 5 year term. 12. Slide 12: Amount of money needed to fund your idea, with a basic breakdown of

where the money will go.

Be sure to use the Notes section of the PowerPoint to highlight your presentation

information. Keep these notes succinct as well. Introduction

Grading Rubric: Grading Rubric

Category Points Description Criteria/Creativity 50 Demonstrate a strong substantiation of your idea.

Demonstrate understanding of how the course

concepts apply to the idea. Be sure to include the basic

concepts and criteria required by the CEO. Your idea

must be compelling and creative. Understanding 25 Develop high-level concepts and outline for your idea.

Be sure to include all the elements required when

presenting a business plan. The elements and slides

that are required have been presented to you in the You

Decide audio section, be sure to listen carefully, so you

will be able to create your slides effectively. Ensure that

you utilize the Notes section to outline any specifics you Category Points Description

would talk about in your presentation. Execution 25 Make sure your slideshow is clear and succinct using

strong organization and proper grammar. Use citations

correctly. There will be an automatic 10-point deduction

for any presentation over 12 slides. Total 50 A quality slideshow will meet or exceed all of the above

requirements.

About this Question

Answered

Approved

Sep 13, 2020

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