Question Details

(solution) I need help on create a new target market for pizza store that


I need help on create a new target market for pizza store that not just a fast food store but also high quality and a little more expensive. Can I have it in 20-30 mins. This is marketing but I cannot choose the subject. Thanks a lot! 


T H E B I G J A KC ? S P I Z Z A I N N O.

 


 

Value Proposition

 

Delivery Wow and Save YOU

 


 

PERCEPTUAL MAP

 

CONVENIENT & QUALITY

 

Convenient

 

Jack?s

 

Pizza

 


 

Domino?

 

s Pizza

 


 

High Quality

 


 

Low Quality

 

Pizza

 

Hut

 


 

Inconvenient

 


 

Potential

 

Audience(s

 

)

 


 

Demographic

 

Differences

 


 

Gender: Female

 

and Male

 

Age: 25-44

 

Education:

 

Employment

 

Levels: Income

 

levels: $30,000+

 


 

Geographic

 

Differences

 


 

Segments:

 


 

Behavioral

 

Differences

 


 

Psychographic

 

Differences

 


 

MARKET STRATEGY

 

D IVE RSIF IC AT ION AN ALY SIS

 


 

? Product

 

Development

 


 

? Product

 

Differentiation

 


 

YOUR EXPANSION

 

??Taking your SOUL to a hungry world??

 


 

REFERENCES:

 

? https://

 

www.tripadvisor.com/Restaurant_Review-g294217-d3491156-Reviews-Pizza

 

_Hut_Po_Hon_Building-Hong_Kong.html

 

? http://

 

nerdist.com/chart-shows-40-types-of-pizzas-the-good-the-bad-and-the-weird

 

/

 

? https://www.facebook.com/Dominos-Pizza-Hong-Kong-Bazaar-15784438490

 

53988

 

/

 


 

 


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DATE ANSWERED

Sep 13, 2020

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