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(solution) What are the major components of an offering? Question 1 options:

I'm in need of some assistance. I'm away on mission and I received noticed that my assignment is due less than a hour. I understand this is last minute however, if you can assist me it would be greatly appreciated.

What are the major components of an offering? Question 1 options: goods, ideas and products tangible goods and intangible services product and price features and benefits Question 2 The major advantage to the service-dominant approach to products is _____ Question 2 options: the firm doesn't have to be concerned with providing tangible benefits. the firm can adjust the price of a service easier and more frequently than a tangible product. the recognition that in today's economy everything is essentially a service. the ability to view the offering from the consumer's point of view and the value they are seeking from


the offering. Question 3 ( Generally built on a core technology platform, a group of related products that meet differing consumer


needs is called a ___________. Question 3 options: product mix. line extension. product family. product line. Question 4 A bag of potato chips offered for sale at the neighborhood gas station is a ___________. Question 4 options: shopping offering convenience offering. unsought offering. speciality offering. Question 5 Annie has been planning her dream wedding and the wedding dress is very important to her. She has


been scanning wedding magazines for years and is now about begin looking for her perfect dress.


Annie's wedding dress is an example of a __________. Question 5 options: unsought offering. specialty offering. shopping offering. convenience offering. Question 6 Which of the following best describe the new offering-development process? Question 6 options: Ideation, design, testing, screening, development, launch, and evaluation Idea generation, development, testing, and commercialization Idea generation, idea screening, feature specification, development, testing, commercialization, and


evaluation Product design, testing, feature screening, and commercialization Question 7 Why is it important for a firm to establish a brand for its offerings? Question 7 options: Because consumers find brand logos easier to recognize than product names. Because any product sold under a brand can benefit from the sales of all products sold under the same


brand umbrella. Because the brand logo and name identifies the product and differentiates it from competing offerings


thereby positioning it in the minds of consumers. Because brands are families and like families are best known by their name. Question 8 At the recent annual meeting of Apple shareholders, the iCar product design was unveiled and it was


announced that sales would most likely begin in the first half of the next year. At which stage of the new


product development process is the iCar? Question 8 options: development testing feature specification launch Question 9 Why is a product package important to the marketer? Question 9 options: Because marketing is responsible for any product breakage Because the package communicates the offering at the point of sale Because package design is essentially a creative process and therefore part of the marketer's


responsibility Because packaging that is not eye appealing may not receive prominent shelf space by the retailer Question 10 Kellogg Cereal markets All Bran, a non-sweetened and minimally processed cereal. It is in the late


maturity stage of the product life cycle and the brand manager is concerned it might enter decline. What


can Kellogg do to generate new interest in All Bran and extend the length of the product life cycle? Question 10 options: Offer price promotions with deep discounts to sell more boxes of All Bran. Try to get better shelf position for All Bran so consumers see it better and therefore more likely to buy it. Update the product and find a new market segment who would value the healthy cereal such as


millinnials. Consider the cereal a 'dog' and take it off the shelves to cut their losses. Question 11 When an accounting firm packages its audit report in an expensive official looking report cover using


linen stationary and the logo embossed on every page, what are they trying to convey to the client who


is expected to pay a premium price for the audit of his business? Question 11 options: a marketing message to promote their brand name to other business people who see the report in


hopes of leaving a positive impression for future business a way to present canned information in a way that looks customized to appear as if the audit service is really a tangible product That the firm provided a high quality service as evidenced by the quality report to help the customer


trust and evaluate the service and be comfortable with the price paid. Question 12 Which of the following is an example of total cost of ownership? Question 12 options: purchase of a blood glucose meter and the strips necessary to test blood glucose levels. A BOGO (buy one get one free) price for a pair of shoes a Lego set and another related Lego product Price of a hair appointment and the cost of gas to get to the salon Question 13 In the Idea Generation stage of the New Product Development Process, who should be considered a


primary source of new product ideas, especially in B2B products? Question 13 options: customers market researchers suppliers competitors Question 14 Price is ________. Question 14 options: the manufacturer's suggested list price (mslp) and not necessarily what the consumer will pay for an


offering. the value the company believes the product is worth in order for them to make a profit. the amount of money a customer pays to receive the offering's benefits. always expressed in terms of US dollars. Question 15 Why is an understanding of a product's life cycle important for marketers? Question 15 options: The product life cycle tells the marketer when to stop selling the product because it can no longer be


profitable. The product life cycle tells the marketer precisely how long the product will last in each stage. The product life cycle compares the product against the life cycle of competing products and helps the


marketer make decisions regarding price discounts and marketing communication strategies. The product life cycle helps the marketer plan strategy based on the life cycle stages to extend the life


(and profitability) of the product.


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Sep 13, 2020





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