In this assignment, you will examine how data tools are used to meet Internet marketing performance objectives. Complete the following assignment:
- Please respond to the following inquiry point, from the Interactive Exercise 8.1 on page 203 of Chapter 8:
- Visit a website of your choosing.
- Using the tools in Figure 8.4a and b on page 204 of Chapter 8, run a spider simulator, a word cloud, and a keyword density chart for the site.
- Use the HubSpot tool SEOhttp://www.webconfs.com/ to see if the site you?ve chosen has maximized its SEO potential and run the free report.
- Make recommendations for improvement to get as close to a perfect score in SEO.
- In your opinion, would the website be better off using PPC instead of SEO as its SEM technique?
Your completed assignment should be at least 1 page.
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