0 a. What problems can arise in using nondisclosure and noncompete agreements to protect intellectual property? b. Outline a multistep approach that a university might take to successfully combat plagiarism among its students. c. Under what conditions do you think the use of reverse engineering is an acceptable business practice? Q121 a. How might a corporation use reverse engineering to convert to a new database manage- ment system? How might it use reverse engineering to uncover the trade secrets behind a competitor’s software? b. Why might an organization elect to use open source code instead of proprietary software? c. What is the nominative use defense? What are the three key elements of this defense? d. What measures can companies take to combat cybersquatting? Q122 You have been asked to lead your company’s new competitive intelligence organization. What would you do to ensure that members of the new organization obey applicable laws and the company’s own ethical policies? Q123 You are interviewing for the role of human resources manager for a large software devel- oper. Over the last year, the firm has lost a number of high-level executives who left the firm to go to work for competitors. During the course of your interview, you are asked what measures you would put in place to reduce the potential loss of trade secrets from executives leaving the firm. How would you respond? Q124 You have been asked by the manager of software development to lead a small group of software developers in an attempt to reengineer the latest release of the software by your leading competitor. The goal of the group is to identify features that could be implemented into the next few releases of your firm’s software. You are told that the group would relo- cate from the United States to the island of Antigua, in the Caribbean Sea, to “reduce the risk of the group being distracted by the daily pressures associated with developing fixes and enhancements with the current software release.” What sort of legal and/or ethical questions might be raised by this reengineering effort? Would you consider taking this position? Q125 You have procrastinated too long and now your final paper for your junior English course is due in just five days—right in the middle of final exam week. The paper counts for half your grade for the term and would probably take you at least 20 hours to research and write. Your roommate, an English major with a 3.8 GPA, has sug- gested two options: He will write an original paper for you for $100, or he will show you two or three “paper mill” Web sites, from which you can download a paper for less than $35. You want to do the right thing, but writing the paper will take away from the time you have available to study for your final exam in three other courses. What would you do? Q126 Your friend is a two-time winner of the Ironman™ Arizona Triathlon (2.4-mile swim, 112-mile bike, and 26.2-mile run). He is also a popular and well-known marathon runner throughout the Southwest. He has asked you to design a Web page to promote the sale of a wide variety of health products, vitamins, food supplements, and clothing targeted at the athletes training to participate in the triathlon. The products will carry his personal trademark. However, much of the information on the Web page will include discussion of his personal success in various triathlons and marathons in which he has competed. Many of these events have corporate sponsors and carry their own trademark. He has asked you if there are any potential trademark issues with his marketing plans. What would you do? Q127 You are beginning to feel very uncomfortable in your new position as a computer hard- ware salesperson for a firm that is the major competitor of your previous employer. Today, for the second time, someone has mentioned to you how valuable it would be to know what the marketing and new product development plans were of your exemployer. Q128 You stated that you are unable to discuss such information under the nondisclosure con- tract signed with your former employer, but you know your response did not satisfy your new coworkers. You fear that the pressure to reveal information about the plans of your former company is only going to increase over the next few weeks. What do you do? Q129 Because of the amount of the expense, your company’s CFO had to approve a $500,000 purchase order for hardware and software needed to upgrade the servers used to store data for the Product Development Department. Everyone in the department had expected an automatic approval, and they were disappointed when the purchase order request was turned down. Management said that the business benefits of the expenditure were not clear. Realizing that she needs to develop a more solid business case for the order, the vice president of product development has come to you for help. Can you help her identify arguments related to protecting intellectual property that might strengthen the business case for this expenditure?
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