A marketing consultant is designing several experiments involving a newly developed low cost food processor. The initial experiment has the objectives (1) to compare the effects on unit sales of three possible prices recommended by the sales department ($23.99, $25.49, $25.95) and (2) to determine whether the color scheme used for the appliance affects unit sales. A great many color schemes are feasible; three (white, green, pink) have been selected for the initial experiment to represent the range of possible colors. If the experiment suggests that color scheme does have an effect, this aspect of the product design will be investigated in detail in a follow-up study. Which ANOVA model would you employ for analyzing the initial experiment? Discuss.
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