Ethical Dilemma: Media censorship standards vary worldwide. What is acceptable in some countries, such as nudity on television, criticizing authority, or revealing government secrets that affect national security, is unacceptable in others Google is an Internet service multinational that used FDI to establish operations in China, a fast-growing market of 200 million Internet users. Google enjoyed growing market success for several years. In 2010, however, Chinese government officials blocked Google from the market because management refused to censor links to Web sites on sensitive topics, such as independence for Taiwan and criticism of the Chinese government. Government censorship requirements eventually forced Google to withdraw from mainland China, a move that ceded market share to Chinese competitors and hurt Google’s profits. Suppose you’re an international manager at Google. Should Google have exited China, or should it re-establish its presence there and comply with Chinese censorship rules? Using the Ethical Framework in Chapter 5, analyze the arguments for and against Google’s withdrawal from China. What can Google do to address the problem effectively?
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