Mrs. Fields’ Cookie Company is a very successful company out of Salt Lake City, Utah. The company sellsfreshly baked cookies to customers in shopping malls. The company has expanded and opened outlets inmany cities such as San Francisco. Debbie Fields has been onthe cover of several business magazines.Mrs.Fields works very long hours and is often at the stores monitoring the quality of the product and makingsure the cookies are produced with “tender loving care.” The Fields have earned millions of dollars fromthis business. In 1986, they were planning to open new outlets throughout the country. They had a policythat they would not franchise units. To quote Mrs. Fields, "We do not want to turn into just another fast-food franchise company. Our success is based on high quality products produced with great care and love.We do not want to lose this quality by expanding through franchises. Rather, we prefer to maintainownership of all units to ensure continued good service and quality." Evaluate the Fields’ franchising policy.
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