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(solution) You are a marketing manager for a local company and you are


You are a marketing manager for a local company and you are developing a plan to improve customer relationships and increase satisfaction.

Create a 2,100-word Customer Satisfaction Plan in which you include the following:

  1. Explain how the selected business might segment the local market based on consumer/business demographic information, behaviors, psychographics (attitudes, interests, and lifestyle), geography, and/or product or service benefits. Support your explanation with documented facts and statistics. Provide a target market potential in $$$ and units.
  2. Develop a strategy for attracting the target audience to the selected business and explain your reasoning using marketing principles and sound marketing concepts. As part of this strategy, select one of the segments you identified as the main target audience for that business.  
  3.  Develop a strategy for building long-term relationships and strong customer loyalty between the selected business and the target audience using Customer Relationship Management (CRM), personal communications/direct marketing, social media, events, publicity, and/or frequency marketing/rewards ideas.
  4. Explain each strategy and its related goal(s).
  5. Discuss some of the tactics that could be used to implement the strategy with reasons for selecting each tactic (there is a great difference between strategies and tactics).
  6. Discuss at least three possible methods of measuring customer satisfaction and loyalty, with examples of the types of questions that might be explored if a conversation or survey were to be one of your options.
  7. Develop one or more messages for initially attracting the target audience and then for maintaining a strong, mutually-beneficial relationship.   Provide the advertising message you plan to use, the specific advertising media you plan to use, when will the media ads will appear and where, the cost of the media campaign. 

Cite at least six scholarly references.

Format your paper consistent with APA guidelines.













You are a marketing manager for a local company and you are developing

 

a plan to improve customer relationships and increase satisfaction.

 

?

 

?

 

?

 

?

 

1 2 3 4

 

5

 

6

 

7 Select one of the following types of local companies:

 

Florist

 

Veterinarian

 

Health/Natural Food Store

 

Accounting/Tax Preparation

 

Create a 2,100-word Customer Satisfaction Plan in which you include the

 

following:

 

Explain how the selected business might segment the local market based

 

on consumer/business demographic information, behaviors,

 

psychographics (attitudes, interests, and lifestyle), geography, and/or

 

product or service benefits. Support your explanation with documented

 

facts and statistics. Provide a target market potential in $$$ and units.

 

Develop a strategy for attracting the target audience to the selected

 

business and explain your reasoning using marketing principles and sound

 

marketing concepts. As part of this strategy, select one of the segments

 

you identified as the main target audience for that business.

 

Develop a strategy for building long-term relationships and strong

 

customer loyalty between the selected business and the target audience

 

using Customer Relationship Management (CRM), personal

 

communications/direct marketing, social media, events, publicity, and/or

 

frequency marketing/rewards ideas.

 

Explain each strategy and its related goal(s).

 

Discuss some of the tactics that could be used to implement the strategy

 

with reasons for selecting each tactic (there is a great difference between

 

strategies and tactics).

 

Discuss at least three possible methods of measuring customer satisfaction

 

and loyalty, with examples of the types of questions that might be explored

 

if a conversation or survey were to be one of your options.

 

Develop one or more messages for initially attracting the target audience

 

and then for maintaining a strong, mutually-beneficial relationship. Provide

 

the advertising message you plan to use, the specific advertising media

 

you plan to use, when will the media ads will appear and where, the cost of

 

the media campaign.

 

Cite at least six scholarly references.

 

Format your paper consistent with APA guidelines.

 


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