(solution) You are a marketing manager for a local company and you are

(solution) You are a marketing manager for a local company and you are

You are a marketing manager for a local company and you are developing a plan to improve customer relationships and increase satisfaction.

Create a 2,100-word Customer Satisfaction Plan in which you include the following:

  1. Explain how the selected business might segment the local market based on consumer/business demographic information, behaviors, psychographics (attitudes, interests, and lifestyle), geography, and/or product or service benefits. Support your explanation with documented facts and statistics. Provide a target market potential in $$$ and units.
  2. Develop a strategy for attracting the target audience to the selected business and explain your reasoning using marketing principles and sound marketing concepts. As part of this strategy, select one of the segments you identified as the main target audience for that business.  
  3.  Develop a strategy for building long-term relationships and strong customer loyalty between the selected business and the target audience using Customer Relationship Management (CRM), personal communications/direct marketing, social media, events, publicity, and/or frequency marketing/rewards ideas.
  4. Explain each strategy and its related goal(s).
  5. Discuss some of the tactics that could be used to implement the strategy with reasons for selecting each tactic (there is a great difference between strategies and tactics).
  6. Discuss at least three possible methods of measuring customer satisfaction and loyalty, with examples of the types of questions that might be explored if a conversation or survey were to be one of your options.
  7. Develop one or more messages for initially attracting the target audience and then for maintaining a strong, mutually-beneficial relationship.   Provide the advertising message you plan to use, the specific advertising media you plan to use, when will the media ads will appear and where, the cost of the media campaign. 

Cite at least six scholarly references.

Format your paper consistent with APA guidelines.

You are a marketing manager for a local company and you are developing
a plan to improve customer relationships and increase satisfaction.
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1 2 3 4
5
6
7 Select one of the following types of local companies:
Florist
Veterinarian
Health/Natural Food Store
Accounting/Tax Preparation
Create a 2,100-word Customer Satisfaction Plan in which you include the
following:
Explain how the selected business might segment the local market based
on consumer/business demographic information, behaviors,
psychographics (attitudes, interests, and lifestyle), geography, and/or
product or service benefits. Support your explanation with documented
facts and statistics. Provide a target market potential in $$$ and units.
Develop a strategy for attracting the target audience to the selected
business and explain your reasoning using marketing principles and sound
marketing concepts. As part of this strategy, select one of the segments
you identified as the main target audience for that business.
Develop a strategy for building long-term relationships and strong
customer loyalty between the selected business and the target audience
using Customer Relationship Management (CRM), personal
communications/direct marketing, social media, events, publicity, and/or
frequency marketing/rewards ideas.
Explain each strategy and its related goal(s).
Discuss some of the tactics that could be used to implement the strategy
with reasons for selecting each tactic (there is a great difference between
strategies and tactics).
Discuss at least three possible methods of measuring customer satisfaction
and loyalty, with examples of the types of questions that might be explored
if a conversation or survey were to be one of your options.
Develop one or more messages for initially attracting the target audience
and then for maintaining a strong, mutually-beneficial relationship. Provide
the advertising message you plan to use, the specific advertising media
you plan to use, when will the media ads will appear and where, the cost of
the media campaign.
Cite at least six scholarly references.
Format your paper consistent with APA guidelines.