PRETICKETING MERCHANDISE Special Hosiery Company, a hosiery manufacturer, followed the policy of preticketing its merchandise at retail prices that were substantially higher than the prices at which the hosiery was sold in the retail stores. On an average, the hosiery was sold 5 per cent below the preticketed prices. Special Hosiery prelabeled the hosiery on this basis to provide retail dealers with the option of promoting the hosiery on a "price basis." Studies in the market had indicated that: a. Retail dealers wanted the hosiery marked on this basis so that they could mark down the product as a special for sales. b. The public preferred preticketed hosiery that could be purchased at a discount. c. The greatest volume could be obtained on this basis. d. It was one of the best ways for Special Hosiery to meet the competition of the large national manufacturers of hosiery. QUESTIONS 1. Is there any requirement that the average retail price must be placed on a preticketed item? 2. If the stores generally sold the hosiery at the prices marked, except for special sales, would this make any difference? 3. How might Special Hosiery require the retailers to sell at the preticketed price? 4. Should Special Hosiery continue to follow this policy? Why or why not?
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