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(solution) Which two of the following might be regarded as location-specific advantages for multinational...


Which two of the following might be regarded as location-specific advantages for multinational involvement? (a) Setting up an overseas production operation because of the uncertainty of franchising operations to ‘local’ firms already in the market (b) A high-tech electronics company moving into university science parks overseas (c) Exploiting a well-established global brand image to dominate overseas markets (d) Seeking to extend the product life cycle by moving into overseas markets which are still in the ‘growth’ phase for that product (e) Undercutting the prices of ‘local’ producers in overseas markets by exploiting the global economies of scale available to the multinational  

 


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Sep 13, 2020

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