(solution) 1. Analyze the marketing environment and the forces shaping

(solution) 1. Analyze the marketing environment and the forces shaping

1. Analyze the marketing environment and the forces shaping EBay’s business over the years.

2. How has the change in the nature of EBay sellers affected the creation of value for buyers?

3. Do you agree or disagree with CEO Donahue that EBay’s turnaround strategy is the best way to go?

4. Based on EBay’s current development with PayPal and mobile apps, predict the outcome for the company in five years.