In a part of the reading not included in this chapter, Porter and Kramer oﬀer this exam- ple of strategic CSR so well integrated with business operations it is not possible to distin- guish day-to-day operations from social impact: Nestlé … works directly with small farmers in developing countries to source the basic com- modities, such as milk, co ﬀ ee, and cocoa, on which much of its global business depends. The com- pany ’ s investment in local infrastructure and its transfer of world-class knowledge and technology over decades has produced enormous social bene ﬁ ts through improved health care, better educa- tion, and economic development, while giving Nestlé direct and reliable access to the commodities it needs to maintain a pro ﬁ table global business. Internet Assignment: Find another company—not mentioned in the article above—that has accomplished this degree of CSR integration. What are its inside-out and outside-in linkages?
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