(solution) SNHU Eco201 final paper

(solution) SNHU Eco201 final paper

ECO 201 Final Project Guidelines and RubricOverviewThe final project for this course is the creation of a research paper. Every day, millions of economic choices are made by people—from what brand of soap to buy to how many employees to hire for a factory. Microeconomics provides us with the tools, models, and concepts to better understand individual choices in the marketplace and how resource allocation is determined at the micro level. The decisions made by individuals and households impact the market and influence decisions made by firms. Firms use these tools as a way to determine pricing, output, and profit maximization. As a student of economics, you can use the microeconomic principles to gain an understanding of how firms and individuals make decisions and also to make your own conclusions about actions we can take to improve those decisions.Now, imagine that you are a consultant to the firm of your choice. The firm has hired you to advise it on how it can ensure its future success as a company in its current market. To do this, you will write a 7–9-page research paper analyzing market and business data to explain how the core microeconomic principles impact the sustainability of the firm and what actions it can take to ensure success.The project is divided into three milestones, which will be submitted at various points throughout the course to scaffold learning and ensure quality final submissions. These milestones will be submitted in Modules Two, Four, and Five. The final submission will occur in Module Seven.In this assignment, you will demonstrate your mastery of the following course outcomes:· Apply microeconomic models to real-world situations for informing effective business decisions· Analyze business and market data using microeconomic tools for their impact on business sustainability· Evaluate the structure of various markets for informing effective decision-making strategies· Assess the behavior and decisions of individuals and firms for their relation to the microeconomic frameworkPromptYou will work with your instructor to choose a firm for which you can find reliable data and information, both at the firm level and the industry level. The firm you select must be a publicly traded company, must operate in the U.S. market, and must currently be in business. You will need instructor approval before continuing on with your research paper in order to ensure you have met the necessary requirements. Publicly traded companies file reports with a great deal of data that you will find useful for your analysis. Once you have selected a firm for your case study, you will gather information and data relevant to the firm and its industry and use the core microeconomic principles you have learned in class to analyze the information and make a recommendation for your firm. You will compose a 7–9-page research paper in which you will analyze the market and business data to explain how the core microeconomic principles impact the sustainability of the firm, and your recommendation will suggest the actions the firm can take to ensure success. Specifically the following critical elements must be addressed:I. IntroductionWork with your instructor to choose a firm that matches the following criteria: a publicly traded company operating in the U.S. market that is currently in business.a) Outline the purpose of this paper and how it will inform your conclusion.b) Summarize the history of the firm, and provide an overview for what the firm does and what goods/services it sells.II. Explore the supply and demand conditions for your firm’s product.a) Evaluate trends in demand over time, and explain their impact on the industry and the firm. You should consider including annual sales figures for the product your firm sells.b) Analyze information and data related to the demand and supply for your firm’s product(s) to support your recommendation for the firm’sactions. Remember to include a graphical representation of the data and information used in your analysis.III. Examine the price elasticity of demand for the product(s) your firm sells.a) Analyzethe available data and information, such as pricing and the availability of substitutes, and justify how you determine the price elasticityof demand for your firm’s product.b) Explain the factors that affect consumer responsiveness to price changes for this product, using the concept of price elasticity of demand as your guide.c) Assess how the price elasticity of demand impacts the firm’s pricing decisions and revenue growth.IV. Examine the costs of production for your firm.a) Analyze the various costs a firm faces, their trends over time, and how they have impacted your firm’s profitability.b) Apply the concepts of variable and fixed costs to your firm for informing its output decisions. For instance, analyze how different kinds of costs (labor, research and development, raw materials) affect the firm’s level of output.V. Explore the overall market for your firm.a) Discuss the market share of the firm and its top competitors by providing details on current percentages for each firm and describing the trend over time. You might consider presenting the data graphically.b) Analyze the barriers to entry in this market to illustrate the potential for new competition and its impact on your firm’s future in the market.c) Describe the market structure for this firm, and analyze how this affects the firm’s ability to influence the market.VI. Recommendationa) Develop a recommendation for how the firm can manage its future production by synthesizing the data presented.b) Suggest how the firm’s position within the market and among its competitors will allow it to take your recommended action.c) Describe how the firm can sustain its success going forward by evaluating the findings from demand trends and price elasticity.Milestones Milestone One: IntroductionIn Module Two, you will submit a draft of the introduction (Section I) of your research paper, including all critical elements of Section I as listed above. In one to two pages, you will detail the purpose of the paper, summarize the history of the firm, and provide an overview of the firm. This milestone is graded with theMilestone One Rubric.Milestone Two: Supply and Demand Conditions and Price Elasticity of DemandIn Module Four, you will submit a draft of the supply and demand conditions (Section II) and price elasticity of demand (Section III) of your research paper, including all critical elements as listed above for each of those sections. Each of these sections should be one to two pages in length and should incorporate relevant data and supporting evidence. This milestone is graded with the Milestone Two Rubric.Milestone Three: Costs of Production, Overall Market, and RecommendationIn Module Five, you will submit a draft of the costs of production (Section IV), overall market (Section V), and recommendation (Section VI) of your research paper, including all critical elements as listed above for each of those sections. Each of these sections should be one to two pages in length and should incorporate relevant data and supporting evidence. This milestone is graded with the Milestone Three Rubric.Final Submission: Research PaperIn Module Seven, you will submit your research paper. It should be a complete, polished artifact containing all of the critical elements of the final project. It should reflect the incorporation of feedback gained throughout the course. This submission will be graded with the Final Project Rubric.DeliverablesMilestoneDeliverablesModule DueGrading1IntroductionTwoGraded separately; Milestone One Rubric2Supply and Demand Conditions andFourGraded separately; Milestone Two RubricPrice Elasticity of Demand3Costs of Production, Overall Market,FiveGraded separately; Milestone Three Rubricand RecommendationFinal Submission: Research PaperSevenGraded separately; Final Project Rubric Final Project RubricGuidelines for Submission:Your research paper must be 7 to 9 pages in length (plus a cover page and references) and must be written in APA format. Use doublespacing, 12-point Times New Roman font, and one-inch margins. Include at least five references cited in APA format.Instructor Feedback: This activity uses an integrated rubric in Blackboard. Students can view instructor feedback in the Grade Center. For more information,reviewthese instructions.Critical ElementsExemplary (100%)Proficient (85%)Needs Improvement (55%)Not Evident (0%)ValueIntroduction:Meets “Proficient” criteria andOutlines the purpose of theOutlines the purpose of theDoes not outline the purpose of6.5Purposeuses industry-specific language topaper and how it will inform thepaper, but does not explain howthe paperestablish expertiseconclusionit will inform the conclusionIntroduction: HistoryMeets “Proficient” criteria, andComprehensively summarizes theSummarizes the history of theDoes not summarize the history6.5and Overviewchoice of company is well suitedhistory of the firm and providesfirm and provides an overview forof the firm or provide anto the analysisan overview for what the firmwhat the firm does and whatoverviewdoes and what goods/services itgoods/services it sells, butsellssummary is not comprehensiveor overview lacks detailsConditions: ImpactMeets “Proficient” criteria andEffectively evaluates trends inEvaluates trends in demand overDoes not evaluate trends in6.5explains in detail reasons for thedemand over time and explainstime, but evaluation is ineffectivedemand over timetrendtheir impact on the industry andor does not explain their impactthe firmon the industry and firmConditions: Firm’sMeets “Proficient” criteria and isAnalyzes information and dataAnalyzes information and dataDoes not analyze information and6.5Actionswell qualified with concreterelated to the demand andrelated to the demand anddata related to the demand andexamplessupply for the firm’s product(s) tosupply for the firm’s product(s),supply for the firm’s product(s)support recommendation for thebut information and data do notfirm’s actions and includessupport recommendation for thegraphical representation of datafirm’s actions or do not includeand informationgraphical representation of dataand informationPrice Elasticity ofMeets “Proficient” criteria andAnalyzes the available data andAnalyzes the available data andDoes not analyze the available6.5Demand: Analyzeuses research to illustrate claimsinformation and justifies how theinformation, but does not justifydata and information toprice elasticity of demand for thehow the price of elasticity ofdetermine the price elasticity offirm’s product was determineddemand for the firm’s productdemand…