.gif">.gif">Unit 8.jpg"> [MT459: Consumer Behavior] .gif">.gif">.jpg"> Unit 8 Assignment .gif"> Review Table 14.2 Time Line for Selecting an HDTV. Review the Adopter Categories on 441-442. Create a 2–3 Page APA paper on why these steps are important to the selection process as a consumer, and then identify what type of Adopter you are from the categories and why? As with all material you submit to the Instructor, check for correct spelling, grammar, punctuation, mechanics, and usage. Please refer to the Online Communications Guidelines for Paper Submission Standards. Assignment Checklist: Determine the psychology of consumer decision-making Assess when social factors impact consumer decisions Determine the five factors that influence decision by consumers Paper should be 2 to 3 pages Paper should be in APA format and citations style Review the grading rubric (below) before starting this assignment Directions for Submitting your Assignment Compose your Assignment in a Microsoft Word document and save it as Username MT459 Assignment-Unit8.doc (Example: TAllen- MT459 Assignment Unit 8.doc). Submit your file by selecting the Unit 8: Assignment Dropbox by the end of Unit 8. .gif">.gif">Unit 8.jpg"> [MT459: Consumer Behavior] .gif">.gif"> Unit 8 Assignment Grading Rubric = 30 Points Criteria Maximum Maximum Percent Points Content Assignment nswer provides correct and complete information: 50% 15 1. Determine the psychology of consumer decision-making. 2. Assess when social factors impact consumer decisions. 3. Determine the five factors that influence decision by consumers. Analysis and Critical Thinking Answer demonstrates critical thinking: · Provides a synopsis of situation · Analyzes key issues 30% 9 · Defines the problem · Presents alternative solutions · Selects a solution · Implements solution · Makes recommendations Writing Style and Grammar 10% 3 APA Format and citation style 10% 3 TOTAL 100% 30
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