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(solution) Kaplan University MT 219 MT219 Jean-Pierre is a wine distributor in the United States


Jean-Pierre is a wine distributor in the United States representing primarily European vintners(wine producers). He knows his potential market is every wine drinker in the United States, but he has limited resources to market his products. Using the ideas presented in the text, what should Jean-Pierre do as a first step when developing his marketing plan?

 


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