(solution) Kaplan University MT 219 MT219 As the customer service manager for a heating and air conditioning firm

(solution) Kaplan University MT 219 MT219 As the customer service manager for a heating and air conditioning firm

As the customer service manager for a heating and air conditioning firm, you are constantlybombarded with complaints about service people not showing up, not having the parts needed to make repairs, and being unable to quickly get the materials needed to fix things. You decide to bring in a marketing consultant to assist you with these problems. What area of marketing specialization would you look for in a marketing consultant and what recommendations would you expect to receive? Be specific; this is a heating and air conditioning firm