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(solution) * Develop a creative name for your Lemonade Stand, and then


* Develop a creative name for your Lemonade Stand, and then explain why a name is important when you are considering branding options?

* Create a Mission Statement for your Lemonade Stand (Chapter 7); then explain why a mission statement is important for any company?

* You are very involved in your community; please outline your CSR plan (Chapter 4) for your business.

* The textbook lists many different types of pricing strategies, please pick one of these and explain how you will deliver on this strategy with your stand. (Chapter 14)

* Even though you only sell to local customers, you understand that you could package your lemonade and sell it online globally. Evaluate whether or not the company should go global by creating an online presence and selling your lemonade online (Chapter 3).


The CSR plan for the Lemonade stand involves larger services to be followed by the

 

company which involves charities with the communities outside the company. For ethically

 

and socially active, the...

 


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