It contains important information and strategies that will help you write a more persuasive proposal, and will help you understand persuasive strategies in general so you can use them in future documents, speeches, presentations, etc. There is also a section toward the end called "How to Create a Reader-Centered Document" that includes information about writing concise sentences, reducing/eliminating passive construction, using Plain English, reducing sentence length, formatting your document with headings, bullets, and white space, and other writing strategies that will help your writing be clear, concise, correct, and centered on the reader's needs rather than the writer's. When I grade your papers in this class, I will assume that you have read and understand these concepts and have incorporated them into your written documents.
Please forgive the choppy beginning and ending, as this webinar was originally recorded for my local chamber of commerce and included a promotion for my personal business website at the beginning and ending--these sections have been removed.
NOTE #2: This is the first of three assignments that will all be about the same topic. The other two will be the Progress Report (paper #5) and the Final Report (paper #6).
NOTE #3: You must write about a REAL LIFE scenario in which you are intimately involved. See sample topics below. Any paper written about a fake or generic situation, or using fake names of the organization or employees or using made-up statistics, quotations, or sources will receive an automatic "F." If you need help choosing a topic, please send me an email Next, write a 500-700 word memorandum addressed to Dr. Clark:
(1) describing an actual, real life problem in your office, school, church, or volunteer organization that you do not have the authority to correct,
(2) identifying the specific decision maker (by name and position) who can act on a researched report you propose to write (as Paper 6--see Syllabus for description of Paper 6 BEFORE writing this paper),
(3) your proposed solution,
(4) a GANTT Chart depicting the timing of your expected progress on the problem-solving researched proposal you are asking permission to pursue as the final paper in this course. Include only the timeline for your research and writing of the report; do not include a timeline for implementing your recommendations in the future. Be sure to introduce the timeline to your reader with a brief paragraph; also, include the Gantt chart in the body of the memo, not at the end or as a separate attachment.
(5) including a list in MLA Works Cited format of at least three of your required eight specific sources (not just a litany of generic excuses such as, "I plan to use articles from the newspaper and the web"), and
Use the italicized words/phrases in the numbered list above as the headings in the body of this memorandum to me. As always, you will also include an introduction paragraph explaining why you are writing, and a conclusion with a clear call to action or request; be sure to include a heading for these sections as well.
- Appropriate memo format ? to, from, date, subject, and single spaced with double spacing between paragraphs; no indentations; recipient and sender are identified by both name and title; each section is identified by a clear heading
- Is addressed to the correct recipient
- Describes the problem or project you want to work on and explain its significance
- Explains your proposed solution in adequate detail
- Describes the benefits of your research to your organization
- At least three appropriate sources in MLA format
- Summarizes research from your cited sources
- Correct Gantt Chart with adequate detail
- Uses emphatic, concise, fluent sentences
- Contains no proofreading errors
Sample Topics for Final Report
Here are a few topics for which students have written successful final reports in the past. Hopefully they will help give you some ideas for your own topic. Please note that each of these topics deals with a specific problem or issue in a specific school, church, organization, etc. with which the student is personally involved. Again:
The issue or problem you address should be a LOCAL problem for which your report might actually do some good in your workplace, school, church, educational institution, non-profit organization, etc. You cannot solve the national debt crisis or issues such as immigration, abortion, or climate change with a brief class project. Again, look around you and find a LOCAL problem to research and analyze and propose a solution for.
To: Dr. Lawrence Clark, WRTG-490 Professor, UMUC From: Geoff England, Student UMUC
Re: Final Project Proposal Introduction
Good morning Dr. Clark. I am writing this memo to ensure that the topic I have
selected for research and solutions to is a topic that meets your expectations. This
memo will address a specific problem within the company I work for and propose a
solution to resolve the specific situation. The specified problem and proposed
solution will be reinforced with several accredited resources that add depth to the
overall end goal of the proposal.
RWBinMotion Company is a technology and innovation industry leader that
specializes in defense, security and civil markets around the globe. They employ
over 61,000 people worldwide and have several billion dollars in sales every quarter
(RWBinMotion Company, n.d.). RWBinMotion employs a myriad of people with
different skill sets and specialties to include but not limited to; engineers,
information technology specialists, managers, customer relations specialists,
analysts, scientists and logistics personnel. RWBinMotion offers numerous different
incentives and benefits to employees and their dependents on long-term international
assignments to include but not limited to: Household goods shipments
Cost of Living Allowances (COLA)
Travel for dependents
Rest and relaxation leave
Emergency leave The problem is that non-custodial parents that have their children part time are NOT
eligible for ANY of the benefits and incentives stated above. According to 1 RWBinMotion Company Policy 210-RP (2011), RWBinMotion defines dependents
as a spouse or dependent children who are unmarried, under 19 and are considered a
legal dependent according to the laws of the home country. Unfortunately for noncustodial parent who have less than 50% physical custody of their children,
RWBinMotion does not consider them to be dependents. This means that not only
are RWBinMotion employees in this situation not eligible for these benefits, but they
also have to pay out of pocket for; travel costs for visits with their children, shipping
expenses for all of their children?s household goods, educational expenses,
emergency evacuation expenses, emergency leave and bereavement leave expenses.
This issue places an enormous financial burden on these specific RWBinMotion
employees. This problem can also cause undo financial stress and anxiety on the
employees and their families as well as cause tension on their already strained parttime relationships with their non-dependent children. This will have a negative effect
on employee morale and happiness, which will decrease productivity and
engagement ultimately creating the possibility of attrition.
Figure 1 shows percentages of people who leave their jobs for several different
reasons. Lack of compensation and the inability to be effective are some of the top
reasons for people leaving their current jobs. Top 5 reasons employees leave current jobs
0.00% Reason for leaving current job Figure 1. Globoforce. (2012). Mood Tracker Fall 2012 ? Revealing Key Practices
for Effective Recognition.
Specific Decision Maker(s) 2 The primary decision maker for this issue is the Senior Vice President of
RWBinMotion Human Resources Randa Newsome. RWBinMotion policy 210-RP is
authorized by and can be changed by the Senior Vice president of Human Resources.
Additionally, the Chairman and Chief Executive Officer (CEO) of RWBinMotion
Thomas Kennedy will have to authorize a change to policy.
Proposal 1: Propose a change to policy to allow for non-custodial parents with
partial custody of their children to be allotted all of the benefits offered. In order to
effectively endorse change to the policy, the following should be performed: Needs analysis
Competitor benefits if available Proposal 2: Propose a policy exception that will enable part-time parents to receive
benefits while their children are in their physical custody. In order to effectively
endorse an exception to the policy, the following should be performed: Needs analysis
Competitor benefits if available These solutions will lessen the likelihood of attrition due to unhappy and financially
strained employees. Additionally, it will save RWBinMotion a large amount of
money. Attrition during long-term international assignments in highly skilled
technical career fields will cause large profit losses to RWBinMotion for many
reasons: The employee must be repatriated back to their home country; a new
employee must be re-trained; a new employee and possible family members must be
expatriated to the assignment location. Lastly, the loss of experience from the
formerly assigned employee will cause a large long-term gap in adequate customer
service and mission support. Ultimately resulting in profit loss and the weakening of
Competitor benefits research
Conduct a needs analysis
Conduct impact study
Compile data for solution
Final edit March
Week 3 Week 4 April
Week 5 Week 6 May
Week 7 3 4 Conclusion
In conclusion, RWBinMotion has a problem with allotting benefits to non-custodial
parents on long-term international assignments. This problem is against
RWBinMotion Policy 210-RP. Part-time parents who do not receive these benefits
have become financially strained and emotionally stressed. This can lead to
unhappiness and low morale in the workplace, which can cause disengagement from
work and decreased productivity. Overall, employees in this situation may be forced
or chose to move to a different location, a different program or a different company
ultimately leaving an experience gap in the program of assignment.
A resolution to RWBinMotion?s problem would be to implement a policy change in
two possible ways:
1. Implement a full a complete policy change that includes non-custodial
parents to the benefits packages
2. Implement an exception to the policy that gives benefits to non-custodial
parents during physical custody of their children.
If RWBinMotion changes their company policy, they will significantly reduce the
chance of attrition, increase productivity, increase morale and increase employee
loyalty for non-custodial parent employees. This will result in higher profits, better
customer service and better customer loyalty. 5 References
Globoforce. (2012). Mood Tracker Fall 2012 ? Revealing Key Practices for
Effective Recognition. Retrieved from
RWBinMotion Company. (n.d.) RWBinMotion Company: History. Retrieved from
RWBinMotion Company. (2011). Company Policy: 210-RP Long-Term
International Assignment and Guidelines. Retrieved from
ments/document/,DanaInfo=onertn.ray.com+000000210-rp.pdf 6 Dr. Clark?s Comments
Here are some comments on your proposal.
First paragraph of Problem section could be a little more concise. Thanks
for telling me about RWBinMotion, but the first sentence should state the
As someone who spent 13 years in your situation, I feel for you (and your
wallet). Non-custodial parents definitely get the short end of the stick, but
pay for the whole darned thing.
Fig 1 is well-placed and effective.
Yes, the Senior VP of HR seems to be the correct decision maker. And yes,
of course the CEO is a secondary decision maker with veto power.
It will be interesting to see the results of the needs analyses and impact
studies. If you can get ahold of competitor's benefit packages that would
definitely be helpful, especially if they do offer these benefits. Also,
goodwill and morale, although hard to measure, are important
considerations to include.
The last sentence of your solution section is a fragment.
For our purposes, you may not have time to complete the needs analyses
and impact studies, but you can do enough research to recommend that
they be commissioned. Conclusion:
Delete ?In conclusion,? as it?s already apparent by the title of this section. Sources: 7 Internal documents, surveys, and interviews are good, but also check out
articles in human resource journals, business trade journals, psychiatric
journals (effects of separation from parents, etc.). 8
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