(solution) Quiz is due in 1 hr, Please help! UMUC Mkrt 310 Question 2 (1

(solution) Quiz is due in 1 hr, Please help! UMUC Mkrt 310 Question 2 (1

Quiz is due in 1 hr, Please help!

UMUC Mkrt 310

Question 2 (1 point)

Why are many companies choosing to target marketing instead of mass marketing?

Question 2 options:

because their products only appeal to certain types of consumers

because they can find a larger base of customers among like minded consumers

because the marketing consultants have convinced them to do so

because they do not have the resources to advertise to mass markets

Save

Question 3 (1 point)

John Deere, marketers of farm equipment, would be primary concerned with which major segmentation basis?

Question 3 options:

psychographic

geographics

demogaphics

behavioral

Save

Question 4 (1 point)

A market segment of 50-60 year old women, making more than $70,000 annually, college educated, who loves to travel, would describe a market segment using which two segmentation bases?

Question 4 options:

demographics and geographics

demographics and psychographics

behaviors and demographics

behaviors and geographics

Save

Question 5 (1 point)

Why would a marketer be interested in knowing about the stages of a family’s life cycle?

Question 5 options:

To help the marketer predict  the family’s buying behavior over time and match offerings with those buying behaviors

To help the marketer could isolate the buying behaviors of each member of the family and market products unique to each family member.

To understand the transportation needs of the family over time.

To help the marketer understand the ups and downs the family encounters over the course of a single year

Save

Question 6 (1 point)

Does a customer’s ethnicity impact their buying decisions?

Question 6 options:

Yes, ethnicity has a major impact on purchasing decisions.

Ethnicity is a marketing communications issue only.

Ethnicity has only a minor impact on purchasing decisions.

No, consumer diversity is a social other than a marketing concern.

Save

Question 7 (1 point)

The attached ad for fashion retailer Benetton is an example of the company trying to capture the consumer’s attention by trying to make them more perceptive to their product by using __________________. 

Question 7 options:

shock advertising

marketing stimuli

subliminal advertising

selective perception

Save

Question 8 (1 point)

Who is the target market the Coffee Mate product line extension advertised in the attached image?

Question 8 options:

This ad is targeted toward the Mexican-American population who desire the spicy chocolate flavor. 

This ad is targeted toward Hispanics who speak English as their primary language

This ad is targeted to anyone who likes to drink coffee with a chocolate flavor.  

This ad is targeted toward Mexican-American women who make the majority of buying decisions in Hispanic households.  

Save

Question 9 (1 point)

Which bases of segmentation can cross many of the criteria from multiple market segments?  

Question 9 options:

Geographic

Behaviors

Demographic

Psychographic

Save

Question 10 (1 point)

What might be among the benefits for companies to engage in effective market segmentation?

Question 10 options:

There are no benefits to be gained by segmenting customers unless the competition is doing so as well.

The numbers of possible competitors decreases in a well-defined segmented market.

Marketing department will be allocated more resources for more advertising to reach even more potential customers.

Customer messages are more difficult to compose for segmented customers.

Save

Question 11 (1 point)

What do marketers call the cogent reason why a customer should buy their product and not the competitors?

Question 11 options:

positioning

competitive parity

unique selling proposition

rationale

Save

Question 12 (1 point)

Which of the following is the best approach to repositioning a company’s products and/or brands?

Question 12 options:

The company must significantly increase the focus on its marketing messages to new target markets.  

Product repositioning is impossible to achieve once a product’s brand has been established in the minds of the consumers.

Change market perceptions about the product from its original use to a new use or a different value for a different market, generally through promotional messages

Eliminating the product or brand from the company’s holdings and relaunching it under a new name at a later date is the only way to reposition an existing product. 

Save

Question 13 (1 point)

All of the following are characteristics of a good market segment EXCEPT: 

Question 13 options:

the company has the resources to compete in the selected market segment.

the company can compile a mailing list of all members of the target market.

it is large enough to make money for the company.

the market segment’s needs are not already met by multipole competitors.

Save

Question 14 (1 point)

The Better Mouse Trap Company wants to sell its mouse trap to people who live in older multi-unit dwellings in  urban areas where mice tend to be a big problem.  What type of target market strategy would you recommend to The Better Mouse Trap Company?

Question 14 options:

multisegmented

concentrated

differentiated

niche

Save

Question 15 (1 point)

Mary Jane opened a new boutique store in the heart of an historic city.  Mary Jane will only sell art produced by local artists as she noted other galleries were selling artwork from artists located across the country.  Mary Jane is engaged in what target market strategy?

Question 15 options:

differentiated

undifferentiated

niche

multisegment

Save

Question 2 (1 point)
Why are many companies choosing to target marketing instead
of mass marketing?
Question 2 options:
because their products only appeal to certain types of consumers because they can find a larger base of customers among like minded consum
because the marketing consultants have convinced them to do so
because they do not have the resources to advertise to mass markets Question 3 (1 point)
John Deere, marketers of farm equipment, would be primary
concerned with which major segmentation basis?
Question 3 options:
psychographic
geographics
demogaphics
behavioral Question 4 (1 point)
A market segment of 50-60 year old women, making more than
$70,000 annually, college educated, who loves to travel, would
describe a market segment using which two segmentation
bases? Question 4 options:
demographics and geographics
demographics and psychographics
behaviors and demographics
behaviors and geographics Question 5 (1 point)
Why would a marketer be interested in knowing about the
stages of a family's life cycle? Question 5 options:
To help the marketer predict the family's buying behavior over time and m
buying behaviors To help the marketer could isolate the buying behaviors of each member of
products unique to each family member.
To understand the transportation needs of the family over time. To help the marketer understand the ups and downs the family encounters o
year Question 6 (1 point)
Does a customer's ethnicity impact their buying decisions?
Question 6 options:
Yes, ethnicity has a major impact on purchasing decisions.
Ethnicity is a marketing communications issue only.
Ethnicity has only a minor impact on purchasing decisions. No, consumer diversity is a social other than a marketing concern. Question 7 (1 point) The attached ad for fashion retailer Benetton is an example of
the company trying to capture the consumer's attention by trying to make them more perceptive to their product by using
__________________.
Question 7 options:
shock advertising
marketing stimuli
subliminal advertising
selective perception Question 8 (1 point) Who is the target market the Coffee Mate product line
extension advertised in the attached image? Question 8 options:
This ad is targeted toward the Mexican-American population who desire th This ad is targeted toward Hispanics who speak English as their primary lan This ad is targeted to anyone who likes to drink coffee with a chocolate flav This ad is targeted toward Mexican-American women who make the major
Hispanic households. Question 9 (1 point)
Which bases of segmentation can cross many of the criteria
from multiple market segments?
Question 9 options:
Geographic
Behaviors
Demographic
Psychographic Question 10 (1 point)
What might be among the benefits for companies to engage in
effective market segmentation? Question 10 options:
There are no benefits to be gained by segmenting customers unless the com
well. The numbers of possible competitors decreases in a well-defined segmente Marketing department will be allocated more resources for more advertisin
potential customers. Customer messages are more difficult to compose for segmented customers Question 11 (1 point)
What do marketers call the cogent reason why a customer
should buy their product and not the competitors?
Question 11 options:
positioning
competitive parity
unique selling proposition
rationale Question 12 (1 point)
Which of the following is the best approach to repositioning a
company's products and/or brands? Question 12 options:
The company must significantly increase the focus on its marketing messag Product repositioning is impossible to achieve once a product's brand has b
minds of the consumers. Change market perceptions about the product from its original use to a new
for a different market, generally through promotional messages Eliminating the product or brand from the company's holdings and relaunch
at a later date is the only way to reposition an existing product.
Save Question 13 (1 point)
All of the following are characteristics of a good market
segment EXCEPT:
Question 13 options:
the company has the resources to compete in the selected market segment. the company can compile a mailing list of all members of the target market
it is large enough to make money for the company.
the market segment's needs are not already met by multipole competitors. Question 14 (1 point)
The Better Mouse Trap Company wants to sell its mouse trap
to people who live in older multi-unit dwellings in urban areas
where mice tend to be a big problem. What type of target
market strategy would you recommend to The Better Mouse
Trap Company?
Question 14 options:
multisegmented
concentrated
differentiated
niche Question 15 (1 point)
Mary Jane opened a new boutique store in the heart of an
historic city. Mary Jane will only sell art produced by local
artists as she noted other galleries were selling artwork from
artists located across the country. Mary Jane is engaged in
what target market strategy?
Question 15 options:
differentiated
undifferentiated
niche
multisegment