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(solution) Quiz is due in 1 hr, Please help! UMUC Mkrt 310 Question 2 (1


Quiz is due in 1 hr, Please help!

UMUC Mkrt 310

Question 2 (1 point)


Why are many companies choosing to target marketing instead of mass marketing?

Question 2 options:

because their products only appeal to certain types of consumers

because they can find a larger base of customers among like minded consumers

because the marketing consultants have convinced them to do so

because they do not have the resources to advertise to mass markets


Save

Question 3 (1 point)


John Deere, marketers of farm equipment, would be primary concerned with which major segmentation basis?

Question 3 options:

psychographic

geographics

demogaphics

behavioral


Save

Question 4 (1 point)


A market segment of 50-60 year old women, making more than $70,000 annually, college educated, who loves to travel, would describe a market segment using which two segmentation bases?

Question 4 options:

demographics and geographics

demographics and psychographics

behaviors and demographics

behaviors and geographics


Save

Question 5 (1 point)


Why would a marketer be interested in knowing about the stages of a family's life cycle?

Question 5 options:

To help the marketer predict  the family's buying behavior over time and match offerings with those buying behaviors

To help the marketer could isolate the buying behaviors of each member of the family and market products unique to each family member.

To understand the transportation needs of the family over time.

To help the marketer understand the ups and downs the family encounters over the course of a single year


Save

Question 6 (1 point)


Does a customer's ethnicity impact their buying decisions?

Question 6 options:

Yes, ethnicity has a major impact on purchasing decisions.

Ethnicity is a marketing communications issue only.

Ethnicity has only a minor impact on purchasing decisions.

No, consumer diversity is a social other than a marketing concern.


Save

Question 7 (1 point)



The attached ad for fashion retailer Benetton is an example of the company trying to capture the consumer's attention by trying to make them more perceptive to their product by using __________________. 

Question 7 options:

shock advertising

marketing stimuli

subliminal advertising

selective perception


Save

Question 8 (1 point)



Who is the target market the Coffee Mate product line extension advertised in the attached image?

Question 8 options:

This ad is targeted toward the Mexican-American population who desire the spicy chocolate flavor. 

This ad is targeted toward Hispanics who speak English as their primary language

This ad is targeted to anyone who likes to drink coffee with a chocolate flavor.  

This ad is targeted toward Mexican-American women who make the majority of buying decisions in Hispanic households.  


Save

Question 9 (1 point)


Which bases of segmentation can cross many of the criteria from multiple market segments?  

Question 9 options:

Geographic

Behaviors

Demographic

Psychographic


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Question 10 (1 point)


What might be among the benefits for companies to engage in effective market segmentation?

Question 10 options:

There are no benefits to be gained by segmenting customers unless the competition is doing so as well.

The numbers of possible competitors decreases in a well-defined segmented market.

Marketing department will be allocated more resources for more advertising to reach even more potential customers.

Customer messages are more difficult to compose for segmented customers.


Save

Question 11 (1 point)


What do marketers call the cogent reason why a customer should buy their product and not the competitors?

Question 11 options:

positioning

competitive parity

unique selling proposition

rationale


Save

Question 12 (1 point)


Which of the following is the best approach to repositioning a company's products and/or brands?

Question 12 options:

The company must significantly increase the focus on its marketing messages to new target markets.  

Product repositioning is impossible to achieve once a product's brand has been established in the minds of the consumers.

Change market perceptions about the product from its original use to a new use or a different value for a different market, generally through promotional messages

Eliminating the product or brand from the company's holdings and relaunching it under a new name at a later date is the only way to reposition an existing product. 


Save

Question 13 (1 point)


All of the following are characteristics of a good market segment EXCEPT: 

Question 13 options:

the company has the resources to compete in the selected market segment.

the company can compile a mailing list of all members of the target market.

it is large enough to make money for the company.

the market segment's needs are not already met by multipole competitors.


Save

Question 14 (1 point)


The Better Mouse Trap Company wants to sell its mouse trap to people who live in older multi-unit dwellings in  urban areas where mice tend to be a big problem.  What type of target market strategy would you recommend to The Better Mouse Trap Company?

Question 14 options:

multisegmented

concentrated

differentiated

niche


Save

Question 15 (1 point)


Mary Jane opened a new boutique store in the heart of an historic city.  Mary Jane will only sell art produced by local artists as she noted other galleries were selling artwork from artists located across the country.  Mary Jane is engaged in what target market strategy?

Question 15 options:

differentiated

undifferentiated

niche

multisegment


Save


Question 2 (1 point)

 

Why are many companies choosing to target marketing instead

 

of mass marketing?

 

Question 2 options:

 

because their products only appeal to certain types of consumers because they can find a larger base of customers among like minded consum

 

because the marketing consultants have convinced them to do so

 

because they do not have the resources to advertise to mass markets Question 3 (1 point)

 

John Deere, marketers of farm equipment, would be primary

 

concerned with which major segmentation basis?

 

Question 3 options:

 

psychographic

 

geographics

 

demogaphics

 

behavioral Question 4 (1 point)

 

A market segment of 50-60 year old women, making more than

 

$70,000 annually, college educated, who loves to travel, would

 

describe a market segment using which two segmentation

 

bases? Question 4 options:

 

demographics and geographics

 

demographics and psychographics

 

behaviors and demographics

 

behaviors and geographics Question 5 (1 point)

 

Why would a marketer be interested in knowing about the

 

stages of a family's life cycle? Question 5 options:

 

To help the marketer predict the family's buying behavior over time and m

 

buying behaviors To help the marketer could isolate the buying behaviors of each member of

 

products unique to each family member.

 

To understand the transportation needs of the family over time. To help the marketer understand the ups and downs the family encounters o

 

year Question 6 (1 point)

 

Does a customer's ethnicity impact their buying decisions?

 

Question 6 options:

 

Yes, ethnicity has a major impact on purchasing decisions.

 

Ethnicity is a marketing communications issue only.

 

Ethnicity has only a minor impact on purchasing decisions. No, consumer diversity is a social other than a marketing concern. Question 7 (1 point) The attached ad for fashion retailer Benetton is an example of

 

the company trying to capture the consumer's attention by trying to make them more perceptive to their product by using

 

__________________.

 

Question 7 options:

 

shock advertising

 

marketing stimuli

 

subliminal advertising

 

selective perception Question 8 (1 point) Who is the target market the Coffee Mate product line

 

extension advertised in the attached image? Question 8 options:

 

This ad is targeted toward the Mexican-American population who desire th This ad is targeted toward Hispanics who speak English as their primary lan This ad is targeted to anyone who likes to drink coffee with a chocolate flav This ad is targeted toward Mexican-American women who make the major

 

Hispanic households. Question 9 (1 point)

 

Which bases of segmentation can cross many of the criteria

 

from multiple market segments?

 

Question 9 options:

 

Geographic

 

Behaviors

 

Demographic

 

Psychographic Question 10 (1 point)

 

What might be among the benefits for companies to engage in

 

effective market segmentation? Question 10 options:

 

There are no benefits to be gained by segmenting customers unless the com

 

well. The numbers of possible competitors decreases in a well-defined segmente Marketing department will be allocated more resources for more advertisin

 

potential customers. Customer messages are more difficult to compose for segmented customers Question 11 (1 point)

 

What do marketers call the cogent reason why a customer

 

should buy their product and not the competitors?

 

Question 11 options:

 

positioning

 

competitive parity

 

unique selling proposition

 

rationale Question 12 (1 point)

 

Which of the following is the best approach to repositioning a

 

company's products and/or brands? Question 12 options:

 

The company must significantly increase the focus on its marketing messag Product repositioning is impossible to achieve once a product's brand has b

 

minds of the consumers. Change market perceptions about the product from its original use to a new

 

for a different market, generally through promotional messages Eliminating the product or brand from the company's holdings and relaunch

 

at a later date is the only way to reposition an existing product.

 

Save Question 13 (1 point)

 

All of the following are characteristics of a good market

 

segment EXCEPT:

 

Question 13 options:

 

the company has the resources to compete in the selected market segment. the company can compile a mailing list of all members of the target market

 

it is large enough to make money for the company.

 

the market segment's needs are not already met by multipole competitors. Question 14 (1 point)

 

The Better Mouse Trap Company wants to sell its mouse trap

 

to people who live in older multi-unit dwellings in urban areas

 

where mice tend to be a big problem. What type of target

 

market strategy would you recommend to The Better Mouse

 

Trap Company?

 

Question 14 options:

 

multisegmented

 

concentrated

 

differentiated

 

niche Question 15 (1 point)

 

Mary Jane opened a new boutique store in the heart of an

 

historic city. Mary Jane will only sell art produced by local

 

artists as she noted other galleries were selling artwork from

 

artists located across the country. Mary Jane is engaged in

 

what target market strategy?

 

Question 15 options:

 

differentiated

 

undifferentiated

 

niche

 

multisegment

 


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DATE ANSWERED

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