INDICATE, BY NUMBER, WHICH QUESTION YOU ARE RESPONDING TO WHEN MAKING YOUR POSTS.
Discuss why marketing healthcare is different than marketing a commodity. Is a ?consumer? different than a ?customer?? Different than a ?purchaser?? Who should be ?Marketed? to? The one who pays the bills and/or the one who consumes the services?
Discuss why Marketing is critical for healthcare. What are the benefits to an organization to engage in marketing? Is the plan a ?map? to be followed?
Based on the article on Medical Tourism, discuss whether healthcare is becoming a price based commodity and how it is being marketed. Discuss pros and cons for this ?internationalism? of the healthcare market. What marketing features/benefits are at play? What ?market? demographic/psychographic will be attracted to this alternative?
Discuss the concept of ?consumer driven healthcare? How is it different from healthcare 5 years ago? 10 years ago? 20 years ago