(solution) INDICATE, BY NUMBER, WHICH QUESTION YOU ARE RESPONDING TO WHEN

(solution) INDICATE, BY NUMBER, WHICH QUESTION YOU ARE RESPONDING TO WHEN

INDICATE, BY NUMBER, WHICH QUESTION YOU ARE RESPONDING TO WHEN MAKING YOUR POSTS.

  1. Discuss why marketing healthcare is different than marketing a commodity. Is a ?consumer? different than a ?customer?? Different than a ?purchaser?? Who should be ?Marketed? to? The one who pays the bills and/or the one who consumes the services?
  2. Discuss why Marketing is critical for healthcare. What are the benefits to an organization to engage in marketing? Is the plan a ?map? to be followed?
  3. Based on the article on Medical Tourism, discuss whether healthcare is becoming a price based commodity and how it is being marketed. Discuss pros and cons for this ?internationalism? of the healthcare market. What marketing features/benefits are at play? What ?market? demographic/psychographic will be attracted to this alternative?
  4. Discuss the concept of ?consumer driven healthcare? How is it different from healthcare 5 years ago? 10 years ago? 20 years ago