(solution) THE QUESTION M UST BE UNSWERD USING 'ROY MORGAN VALUE

(solution) THE QUESTION M UST BE UNSWERD USING 'ROY MORGAN VALUE

HI

I need to find the answers of these three questions in Marketing subject please.

please find the attached file with the questions and instructions  

THE QUESTION M UST BE UNSWERD USING ?ROY MORGAN VALUE SEGMENT?
(VISIBLE ACHIEVEMENT)
Q.A1 (15 marks) (400-450 WORD NO MORE THAN 450)
Discuss the four major methods to segment a market: geographic, demographic,
psychographic and behavioural segmentation. Marketers rarely limit their segmentation
analysis to only one or few variables. Using the Roy Morgan Values Segment of your
Marketing Plan Project as an example, describe the geographic, demographic,
psychographic and behavioural characteristics of this Value Segment. (topic of segment
is Visible Achievement)
Q.A2 (15 marks) (400-450 WRODS)
Define what is a ?new product?? Discuss the five characteristics of a new product that
may affect its rate of adoption. Using the new product of your Marketing Plan Project as
an example, discuss the likely adoption of this new product in your target Roy Morgan
Values Segment with reference to these five characteristics: relative advantage,
compatibility, complexity, divisibility and communicability. (topic of segment is Visible
Achievement)
Q.A3 (15 marks) (400-500 WORDS)
Companies introducing a new product can choose between two broad pricing strategies:
market-skimming (or price skimming) and market-penetration pricing. Compare the differences
between these two new product pricing strategies. With reference to the new product of your
Marketing Plan Project, discuss and justify your recommended pricing strategy for this new
product in light of the Roy Morgan Values Segment you are targeting. Topic of segment is Visible
Achievement )