Percentage of sales budgeting is a budgeting method:
A. that allocates funds to promotion as a percentage of past or anticipated sales, in terms of either dollars or units sold.
B. that matches the competitor’s absolute level of spending or the proportion per point of market share.
C. that allocates funds to promotion only after all other budget items are covered.
D. whereby the company determines its promotion objectives, outlines the tasks to accomplish these objectives, and determines the advertising cost of performing these tasks.
E. that allocates funds to promotion based on the greatest percentage of possible available revenue.
When customers buy services they consider the ___________ costs such as time.
Often, the earlier a product is in its life cycle:
A. the lower the price the firm must charge.
B. the more competition it has.
C. the greater the flexibility to charge a higher price.
D. the lower the production costs.
E. the lower the unit variable cost.