(solution) How much to write this 5 page paper? Assignment 3: Entry Plan

(solution) How much to write this 5 page paper? Assignment 3: Entry Plan

How much to write this 5 page paper?

Assignment 3: Entry Plan into International Market

School: Strayer University

Course: MKT 505

Assignment 3: Entry Plan into International Market
Due Week 10 and worth 300 points
This assignment will provide you with firsthand experience in developing a strategic marketing plan for
entering a new international market. Choose a global company that you are familiar with for this paper.
Note: Do not use a company from a previous assignments or discussions.
Use the Internet or Strayer Library to research the following components of the global company that you
have chosen:
– Company Profile (History & Analysis)
– Product(s)
– Financial Status
– Market Position
– Analysis of current global operating environments
– Integrated marketing communication (IMC) Strategy
– Strengths and Weaknesses Analysis
– Sustainable Competitive Advantage(s) enjoyed by the firm
– Sources of funds for the project
– Pro-Forma Balance Sheet & Income Statement for five (5) years
– Cash-Flow Statement
Note: You may also use the following resource for your research: Financial profiles for global companies:
(http://news.morningstar.com/stockReturns/CapWtdIndustryReturns.html)
Write a five to six (5-6) page paper in which you:
1. Choose a country into which the company you selected may expand. Note: Ensure that the
country you chose is currently not doing business with the selected company in any capacity
(e.g., exporting, FDI, or contract manufacturing).
2. Develop a brief profile of the country that you have chosen. The summary should include:
a. Geographic and historical data regarding international business
b. Political and legal environment for conducting international business
c. Business customs and practices
d. Economic environment
e. Socio-economic analysis which should include the factors of concern (e.g., population
characteristics, language, GDP, taxation, personal income, labor, industries, communication
networks, imports / exports, and major trading partners? countries).
Note: Refer the following resource to complete this criterion of the assignment: A Basic Guide to Exporting Contents
(http://export.gov/basicguide/eg_main_017244.asp)
3. Ascertain the possibility and feasibility of integrating ecommerce into the company?s offering. Your
research should include:
a. Impact of regional and global trade integration
b. Potential volume of trade
c. The marketing mix components
d. Key cultural dimensions affecting marketing operations 4. Analyze the key reasons why the entering the market in the country that you have chosen is
justified. Include your research and analysis from Criteria 1 and 2 of this assignment to support
the response.
5. Determine at least three (3) potential risks of foreign market expansion using ecommerce for the
country that you have chosen (e.g., language barriers, regulatory, taxation, expropriation, etc.).
Suggest one (1) strategy to mitigate each risk that you have determined using weighted metrics
with a baseline number(s).
6. Suggest at least two (2) ways in which you would adapt the operational strategies of your chosen
company both to fit the changing dynamics of foreign markets and to foster a competitive
advantage for the company.
7. Use at least six (6) academic resources in this assignment. Note: Wikipedia and other similar
Websites do not qualify as academic resources.
Your assignment must follow these formatting requirements: Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all
sides; citations and references must follow APA or school-specific format. Check with your
professor for any additional instructions. Include a cover page containing the title of the assignment, the student?s name, the professor?s
name, the course title, and the date. The cover page and the reference page are not included in
the required assignment page length.
The specific course learning outcomes associated with this assignment are: Formulate, implement, and evaluate effective marketing strategies based on an analysis of global
operating environments, market dynamics, and internal capabilities. Analyze the major economic, cultural, and political / legal aspects of the international business
environment, including the economic dynamics of foreign trade, impact of regional and global
trade integration, and key cultural dimensions affecting marketing operations. Assess the potential risks and benefits of various international markets and formulate effective
market entry strategies to support foreign market expansion. Integrate global information systems in the use of market research. Integrate the concepts of market segmentation, product development, and pricing policies into
viable marketing strategy to fit a variety of international market environments.
Construct product distribution channels and logistics to meet marketing objectives and fit a variety
of global market environments.
Analyze an integrated marketing communication (IMC) strategy to support global marketing
operations.
Integrate global e-Commerce into the marketing strategy. Evaluate and adapt corporate marketing strategies to fit the changing dynamics of foreign
markets and foster a competitive advantage.
Use technology and information resources to research issues in international marketing. Write clearly and concisely about international marketing using proper writing mechanics. Grading for this assignment will be based on answer quality, logic / organization of the paper, and
language and writing skills, using the following rubric.
Points: 300
Criteria
1. Choose a country into Assignment 3: Entry Plan into International Market
Unacceptable
Fair
Proficient
Exemplary
Below 70% F
70-79% C
80-89% B
90-100% A
Did not submit or Partially chose a Satisfactorily chose Thoroughly chose a which the company you
selected may expand.
Weight: 5% incompletely chose
country into which
a country into which
a country into which the company you
the company you
the company you
selected may
selected may
selected may
expand.
expand.
expand.
2. Develop a brief profile of the country that you have chosen.
2a. Include geographic
Did not submit or
Partially included
Satisfactorily
and historical data
incompletely
geographic and
included geographic
regarding international
included geographic historical data
and historical data
business.
and historical data
regarding
regarding
Weight: 5%
regarding
international
international
international
business.
business.
business.
2b. Include political and
Did not submit or
Partially included
Satisfactorily
legal environment for
incompletely
political and legal
included political
conducting international
included political
environment for
and legal
business.
and legal
conducting
environment for
Weight: 5%
environment for
international
conducting
conducting
business.
international
international
business.
business.
2c. Include business
Did not submit or
Partially included
Satisfactorily
customs and practices.
incompletely
business customs
included business
Weight: 5%
included business
and practices.
customs and
customs and
practices.
practices.
2d. Include economic
Did not submit or
Partially included
Satisfactorily
environment.
incompletely
economic
included economic
Weight: 5%
included economic
environment.
environment.
environment.
2e. Include socioDid not submit or
Partially included
Satisfactorily
economic analysis which
incompletely
socio-economic
included socioshould include the factors included socioanalysis which
economic analysis
of concern (e.g.,
economic analysis
should include the
which should
population
which should
factors of concern
include the factors
characteristics, language, include the factors
(e.g., population
of concern (e.g.,
GDP, taxation, personal
of concern (e.g.,
characteristics,
population
income, labor, industries, population
language, GDP,
characteristics,
communication networks, characteristics,
taxation, personal
language, GDP,
imports / exports, and
language, GDP,
income, labor,
taxation, personal
major trading partners?
taxation, personal
industries,
income, labor,
countries).
income, labor,
communication
industries,
Weight: 5%
industries,
networks, imports /
communication
communication
exports, and major
networks, imports /
networks, imports /
trading partners
exports, and major
exports, and major
?countries).
trading partners?
trading partners?
countries).
countries).
3. Ascertain the possibility and feasibility of integrating ecommerce into the company?s offering.
3a. Include impact of
Did not submit or
Partially included
Satisfactorily
regional and global trade
incompletely
impact of regional
included impact of
integration
included impact of
and global trade
regional and global
Weight: 5%
regional and global
integration
trade integration
trade integration
3b. Include potential
Did not submit or
Partially included
Satisfactorily
volume of trade
incompletely
potential volume of
included potential
Weight: 5%
included potential
trade
volume of trade
volume of trade
3c. Include the marketing Did not submit or
Partially included
Satisfactorily
mix components.
incompletely
the marketing mix
included
Weight: 5%
included
components
the marketing mix
the marketing mix
components country into which
the company you
selected may
expand.
Thoroughly
included geographic
and historical data
regarding
international
business.
Thoroughly
included political
and legal
environment for
conducting
international
business.
Thoroughly
included business
customs and
practices.
Thoroughly
included economic
environment.
Thoroughly
included socioeconomic analysis
which should
include the factors
of concern (e.g.,
population
characteristics,
language, GDP,
taxation, personal
income, labor,
industries,
communication
networks, imports /
exports, and major
trading partners?
countries).
Thoroughly impact
of regional and
global trade
integration
Thoroughly
included potential
volume of trade
Thoroughly
included
the marketing mix
components 3d. Include key cultural
dimensions affecting
marketing operations.
Weight: 5%
4. Analyze the key
reasons why the entering
the market in the country
that you have chosen is
justified. Include your
research and analysis
from Criteria 1 and 2 of
this assignment to
support the response.
Weight: 10% 5. Determine at least
three (3) potential risks of
foreign market expansion
using ecommerce for the
country that you have
chosen (e.g., language
barriers, regulatory,
taxation, expropriation,
etc.). Suggest one (1)
strategy to mitigate each
risk that you have
determined using
weighted metrics with a
baseline number(s).
Weight: 15% 7. Suggest at least two
(2) ways in which you
would adapt the
operational strategies of
your chosen company
both to fit the changing
dynamics of foreign
markets and to foster a
competitive advantage
for the company.
Weight: 10% components
Did not submit or
incompletely
included key
cultural dimensions
affecting marketing
operation
Did not submit or
incompletely
analyzed the key
reasons why the
entering the market
in the country that
you have chosen is
justified. Did not
submit or
incompletely
included your
research and
analysis from
Criteria 1 and 2 of
this assignment to
support the
response.
Did not submit or
incompletely
determined at least
three (3) potential
risks of foreign
market expansion
using ecommerce
for the country that
you have chosen
(e.g., language
barriers, regulatory,
taxation,
expropriation, etc.).
Did not submit or
incompletely
suggested one (1)
strategy to mitigate
each risk that you
have determined
using weighted
metrics with a
baseline number(s).
Did not submit or
incompletely
suggested at least
two (2) ways in
which you would
adapt the
operational
strategies of your
chosen company
both to fit the
changing dynamics
of foreign markets
and to foster a
competitive
advantage for the
company. Partially included
key cultural
dimensions
affecting marketing
operation Satisfactorily
included key
cultural dimensions
affecting marketing
operation Thoroughly
included key
cultural dimensions
affecting marketing
operation Partially analyzed
the key reasons
why the entering
the market in the
country that you
have chosen is
justified. Partially
included your
research and
analysis from
Criteria 1 and 2 of
this assignment to
support the
response. Satisfactorily
analyzed the key
reasons why the
entering the market
in the country that
you have chosen is
justified.
Satisfactorily
included your
research and
analysis from
Criteria 1 and 2 of
this assignment to
support the
response. Thoroughly
analyzed the key
reasons why the
entering the market
in the country that
you have chosen is
justified.
Thoroughly
included your
research and
analysis from
Criteria 1 and 2 of
this assignment to
support the
response. Partially determined
at least three (3)
potential risks of
foreign market
expansion using
ecommerce for the
country that you
have chosen (e.g.,
language barriers,
regulatory, taxation,
expropriation, etc.).
Partially suggested
one (1) strategy to
mitigate each risk
that you have
determined using
weighted metrics
with a baseline
number(s). Satisfactorily
determined at least
three (3) potential
risks of foreign
market expansion
using ecommerce
for the country that
you have chosen
(e.g., language
barriers, regulatory,
taxation,
expropriation, etc.).
Satisfactorily
suggested one (1)
strategy to mitigate
each risk that you
have determined
using weighted
metrics with a
baseline number(s). Thoroughly
determined at least
three (3) potential
risks of foreign
market expansion
using ecommerce
for the country that
you have chosen
(e.g., language
barriers, regulatory,
taxation,
expropriation, etc.).
Thoroughly
suggested one (1)
strategy to mitigate
each risk that you
have determined
using weighted
metrics with a
baseline number(s). Partially suggested
at least two (2)
ways in which you
would adapt the
operational
strategies of your
chosen company
both to fit the
changing dynamics
of foreign markets
and to foster a
competitive
advantage for the
company. Satisfactorily
suggested at least
two (2) ways in
which you would
adapt the
operational
strategies of your
chosen company
both to fit the
changing dynamics
of foreign markets
and to foster a
competitive
advantage for the
company. Thoroughly
suggested at least
two (2) ways in
which you would
adapt the
operational
strategies of your
chosen company
both to fit the
changing dynamics
of foreign markets
and to foster a
competitive
advantage for the
company. 8. 6 references
Weight: 5% No references
provided 9. Clarity, writing
mechanics, and
formatting requirements
Weight: 10% More than 6 errors
present Does not meet the
required number of
references; some or
all references poor
quality choices.
5-6 errors present Meets number of
required references;
all references high
quality choices. Exceeds number of
required references;
all references high
quality choices. 3-4 errors present 0-2 errors present