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(solution) How much to write this 5 page paper? Assignment 3: Entry Plan


How much to write this 5 page paper?

Assignment 3: Entry Plan into International Market

School: Strayer University

Course: MKT 505


Assignment 3: Entry Plan into International Market

 

Due Week 10 and worth 300 points

 

This assignment will provide you with firsthand experience in developing a strategic marketing plan for

 

entering a new international market. Choose a global company that you are familiar with for this paper.

 

Note: Do not use a company from a previous assignments or discussions.

 

Use the Internet or Strayer Library to research the following components of the global company that you

 

have chosen:

 

- Company Profile (History & Analysis)

 

- Product(s)

 

- Financial Status

 

- Market Position

 

- Analysis of current global operating environments

 

- Integrated marketing communication (IMC) Strategy

 

- Strengths and Weaknesses Analysis

 

- Sustainable Competitive Advantage(s) enjoyed by the firm

 

- Sources of funds for the project

 

- Pro-Forma Balance Sheet & Income Statement for five (5) years

 

- Cash-Flow Statement

 

Note: You may also use the following resource for your research: Financial profiles for global companies:

 

(http://news.morningstar.com/stockReturns/CapWtdIndustryReturns.html)

 

Write a five to six (5-6) page paper in which you:

 

1. Choose a country into which the company you selected may expand. Note: Ensure that the

 

country you chose is currently not doing business with the selected company in any capacity

 

(e.g., exporting, FDI, or contract manufacturing).

 

2. Develop a brief profile of the country that you have chosen. The summary should include:

 

a. Geographic and historical data regarding international business

 

b. Political and legal environment for conducting international business

 

c. Business customs and practices

 

d. Economic environment

 

e. Socio-economic analysis which should include the factors of concern (e.g., population

 

characteristics, language, GDP, taxation, personal income, labor, industries, communication

 

networks, imports / exports, and major trading partners? countries).

 

Note: Refer the following resource to complete this criterion of the assignment: A Basic Guide to Exporting Contents

 

(http://export.gov/basicguide/eg_main_017244.asp)

 

3. Ascertain the possibility and feasibility of integrating ecommerce into the company?s offering. Your

 

research should include:

 

a. Impact of regional and global trade integration

 

b. Potential volume of trade

 

c. The marketing mix components

 

d. Key cultural dimensions affecting marketing operations 4. Analyze the key reasons why the entering the market in the country that you have chosen is

 

justified. Include your research and analysis from Criteria 1 and 2 of this assignment to support

 

the response.

 

5. Determine at least three (3) potential risks of foreign market expansion using ecommerce for the

 

country that you have chosen (e.g., language barriers, regulatory, taxation, expropriation, etc.).

 

Suggest one (1) strategy to mitigate each risk that you have determined using weighted metrics

 

with a baseline number(s).

 

6. Suggest at least two (2) ways in which you would adapt the operational strategies of your chosen

 

company both to fit the changing dynamics of foreign markets and to foster a competitive

 

advantage for the company.

 

7. Use at least six (6) academic resources in this assignment. Note: Wikipedia and other similar

 

Websites do not qualify as academic resources.

 

Your assignment must follow these formatting requirements: Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all

 

sides; citations and references must follow APA or school-specific format. Check with your

 

professor for any additional instructions. Include a cover page containing the title of the assignment, the student?s name, the professor?s

 

name, the course title, and the date. The cover page and the reference page are not included in

 

the required assignment page length.

 

The specific course learning outcomes associated with this assignment are: Formulate, implement, and evaluate effective marketing strategies based on an analysis of global

 

operating environments, market dynamics, and internal capabilities. Analyze the major economic, cultural, and political / legal aspects of the international business

 

environment, including the economic dynamics of foreign trade, impact of regional and global

 

trade integration, and key cultural dimensions affecting marketing operations. Assess the potential risks and benefits of various international markets and formulate effective

 

market entry strategies to support foreign market expansion. Integrate global information systems in the use of market research. Integrate the concepts of market segmentation, product development, and pricing policies into

 

viable marketing strategy to fit a variety of international market environments.

 

Construct product distribution channels and logistics to meet marketing objectives and fit a variety

 

of global market environments.

 

Analyze an integrated marketing communication (IMC) strategy to support global marketing

 

operations.

 

Integrate global e-Commerce into the marketing strategy. Evaluate and adapt corporate marketing strategies to fit the changing dynamics of foreign

 

markets and foster a competitive advantage.

 

Use technology and information resources to research issues in international marketing. Write clearly and concisely about international marketing using proper writing mechanics. Grading for this assignment will be based on answer quality, logic / organization of the paper, and

 

language and writing skills, using the following rubric.

 

Points: 300

 

Criteria

 

1. Choose a country into Assignment 3: Entry Plan into International Market

 

Unacceptable

 

Fair

 

Proficient

 

Exemplary

 

Below 70% F

 

70-79% C

 

80-89% B

 

90-100% A

 

Did not submit or Partially chose a Satisfactorily chose Thoroughly chose a which the company you

 

selected may expand.

 

Weight: 5% incompletely chose

 

country into which

 

a country into which

 

a country into which the company you

 

the company you

 

the company you

 

selected may

 

selected may

 

selected may

 

expand.

 

expand.

 

expand.

 

2. Develop a brief profile of the country that you have chosen.

 

2a. Include geographic

 

Did not submit or

 

Partially included

 

Satisfactorily

 

and historical data

 

incompletely

 

geographic and

 

included geographic

 

regarding international

 

included geographic historical data

 

and historical data

 

business.

 

and historical data

 

regarding

 

regarding

 

Weight: 5%

 

regarding

 

international

 

international

 

international

 

business.

 

business.

 

business.

 

2b. Include political and

 

Did not submit or

 

Partially included

 

Satisfactorily

 

legal environment for

 

incompletely

 

political and legal

 

included political

 

conducting international

 

included political

 

environment for

 

and legal

 

business.

 

and legal

 

conducting

 

environment for

 

Weight: 5%

 

environment for

 

international

 

conducting

 

conducting

 

business.

 

international

 

international

 

business.

 

business.

 

2c. Include business

 

Did not submit or

 

Partially included

 

Satisfactorily

 

customs and practices.

 

incompletely

 

business customs

 

included business

 

Weight: 5%

 

included business

 

and practices.

 

customs and

 

customs and

 

practices.

 

practices.

 

2d. Include economic

 

Did not submit or

 

Partially included

 

Satisfactorily

 

environment.

 

incompletely

 

economic

 

included economic

 

Weight: 5%

 

included economic

 

environment.

 

environment.

 

environment.

 

2e. Include socioDid not submit or

 

Partially included

 

Satisfactorily

 

economic analysis which

 

incompletely

 

socio-economic

 

included socioshould include the factors included socioanalysis which

 

economic analysis

 

of concern (e.g.,

 

economic analysis

 

should include the

 

which should

 

population

 

which should

 

factors of concern

 

include the factors

 

characteristics, language, include the factors

 

(e.g., population

 

of concern (e.g.,

 

GDP, taxation, personal

 

of concern (e.g.,

 

characteristics,

 

population

 

income, labor, industries, population

 

language, GDP,

 

characteristics,

 

communication networks, characteristics,

 

taxation, personal

 

language, GDP,

 

imports / exports, and

 

language, GDP,

 

income, labor,

 

taxation, personal

 

major trading partners?

 

taxation, personal

 

industries,

 

income, labor,

 

countries).

 

income, labor,

 

communication

 

industries,

 

Weight: 5%

 

industries,

 

networks, imports /

 

communication

 

communication

 

exports, and major

 

networks, imports /

 

networks, imports /

 

trading partners

 

exports, and major

 

exports, and major

 

?countries).

 

trading partners?

 

trading partners?

 

countries).

 

countries).

 

3. Ascertain the possibility and feasibility of integrating ecommerce into the company?s offering.

 

3a. Include impact of

 

Did not submit or

 

Partially included

 

Satisfactorily

 

regional and global trade

 

incompletely

 

impact of regional

 

included impact of

 

integration

 

included impact of

 

and global trade

 

regional and global

 

Weight: 5%

 

regional and global

 

integration

 

trade integration

 

trade integration

 

3b. Include potential

 

Did not submit or

 

Partially included

 

Satisfactorily

 

volume of trade

 

incompletely

 

potential volume of

 

included potential

 

Weight: 5%

 

included potential

 

trade

 

volume of trade

 

volume of trade

 

3c. Include the marketing Did not submit or

 

Partially included

 

Satisfactorily

 

mix components.

 

incompletely

 

the marketing mix

 

included

 

Weight: 5%

 

included

 

components

 

the marketing mix

 

the marketing mix

 

components country into which

 

the company you

 

selected may

 

expand.

 

Thoroughly

 

included geographic

 

and historical data

 

regarding

 

international

 

business.

 

Thoroughly

 

included political

 

and legal

 

environment for

 

conducting

 

international

 

business.

 

Thoroughly

 

included business

 

customs and

 

practices.

 

Thoroughly

 

included economic

 

environment.

 

Thoroughly

 

included socioeconomic analysis

 

which should

 

include the factors

 

of concern (e.g.,

 

population

 

characteristics,

 

language, GDP,

 

taxation, personal

 

income, labor,

 

industries,

 

communication

 

networks, imports /

 

exports, and major

 

trading partners?

 

countries).

 

Thoroughly impact

 

of regional and

 

global trade

 

integration

 

Thoroughly

 

included potential

 

volume of trade

 

Thoroughly

 

included

 

the marketing mix

 

components 3d. Include key cultural

 

dimensions affecting

 

marketing operations.

 

Weight: 5%

 

4. Analyze the key

 

reasons why the entering

 

the market in the country

 

that you have chosen is

 

justified. Include your

 

research and analysis

 

from Criteria 1 and 2 of

 

this assignment to

 

support the response.

 

Weight: 10% 5. Determine at least

 

three (3) potential risks of

 

foreign market expansion

 

using ecommerce for the

 

country that you have

 

chosen (e.g., language

 

barriers, regulatory,

 

taxation, expropriation,

 

etc.). Suggest one (1)

 

strategy to mitigate each

 

risk that you have

 

determined using

 

weighted metrics with a

 

baseline number(s).

 

Weight: 15% 7. Suggest at least two

 

(2) ways in which you

 

would adapt the

 

operational strategies of

 

your chosen company

 

both to fit the changing

 

dynamics of foreign

 

markets and to foster a

 

competitive advantage

 

for the company.

 

Weight: 10% components

 

Did not submit or

 

incompletely

 

included key

 

cultural dimensions

 

affecting marketing

 

operation

 

Did not submit or

 

incompletely

 

analyzed the key

 

reasons why the

 

entering the market

 

in the country that

 

you have chosen is

 

justified. Did not

 

submit or

 

incompletely

 

included your

 

research and

 

analysis from

 

Criteria 1 and 2 of

 

this assignment to

 

support the

 

response.

 

Did not submit or

 

incompletely

 

determined at least

 

three (3) potential

 

risks of foreign

 

market expansion

 

using ecommerce

 

for the country that

 

you have chosen

 

(e.g., language

 

barriers, regulatory,

 

taxation,

 

expropriation, etc.).

 

Did not submit or

 

incompletely

 

suggested one (1)

 

strategy to mitigate

 

each risk that you

 

have determined

 

using weighted

 

metrics with a

 

baseline number(s).

 

Did not submit or

 

incompletely

 

suggested at least

 

two (2) ways in

 

which you would

 

adapt the

 

operational

 

strategies of your

 

chosen company

 

both to fit the

 

changing dynamics

 

of foreign markets

 

and to foster a

 

competitive

 

advantage for the

 

company. Partially included

 

key cultural

 

dimensions

 

affecting marketing

 

operation Satisfactorily

 

included key

 

cultural dimensions

 

affecting marketing

 

operation Thoroughly

 

included key

 

cultural dimensions

 

affecting marketing

 

operation Partially analyzed

 

the key reasons

 

why the entering

 

the market in the

 

country that you

 

have chosen is

 

justified. Partially

 

included your

 

research and

 

analysis from

 

Criteria 1 and 2 of

 

this assignment to

 

support the

 

response. Satisfactorily

 

analyzed the key

 

reasons why the

 

entering the market

 

in the country that

 

you have chosen is

 

justified.

 

Satisfactorily

 

included your

 

research and

 

analysis from

 

Criteria 1 and 2 of

 

this assignment to

 

support the

 

response. Thoroughly

 

analyzed the key

 

reasons why the

 

entering the market

 

in the country that

 

you have chosen is

 

justified.

 

Thoroughly

 

included your

 

research and

 

analysis from

 

Criteria 1 and 2 of

 

this assignment to

 

support the

 

response. Partially determined

 

at least three (3)

 

potential risks of

 

foreign market

 

expansion using

 

ecommerce for the

 

country that you

 

have chosen (e.g.,

 

language barriers,

 

regulatory, taxation,

 

expropriation, etc.).

 

Partially suggested

 

one (1) strategy to

 

mitigate each risk

 

that you have

 

determined using

 

weighted metrics

 

with a baseline

 

number(s). Satisfactorily

 

determined at least

 

three (3) potential

 

risks of foreign

 

market expansion

 

using ecommerce

 

for the country that

 

you have chosen

 

(e.g., language

 

barriers, regulatory,

 

taxation,

 

expropriation, etc.).

 

Satisfactorily

 

suggested one (1)

 

strategy to mitigate

 

each risk that you

 

have determined

 

using weighted

 

metrics with a

 

baseline number(s). Thoroughly

 

determined at least

 

three (3) potential

 

risks of foreign

 

market expansion

 

using ecommerce

 

for the country that

 

you have chosen

 

(e.g., language

 

barriers, regulatory,

 

taxation,

 

expropriation, etc.).

 

Thoroughly

 

suggested one (1)

 

strategy to mitigate

 

each risk that you

 

have determined

 

using weighted

 

metrics with a

 

baseline number(s). Partially suggested

 

at least two (2)

 

ways in which you

 

would adapt the

 

operational

 

strategies of your

 

chosen company

 

both to fit the

 

changing dynamics

 

of foreign markets

 

and to foster a

 

competitive

 

advantage for the

 

company. Satisfactorily

 

suggested at least

 

two (2) ways in

 

which you would

 

adapt the

 

operational

 

strategies of your

 

chosen company

 

both to fit the

 

changing dynamics

 

of foreign markets

 

and to foster a

 

competitive

 

advantage for the

 

company. Thoroughly

 

suggested at least

 

two (2) ways in

 

which you would

 

adapt the

 

operational

 

strategies of your

 

chosen company

 

both to fit the

 

changing dynamics

 

of foreign markets

 

and to foster a

 

competitive

 

advantage for the

 

company. 8. 6 references

 

Weight: 5% No references

 

provided 9. Clarity, writing

 

mechanics, and

 

formatting requirements

 

Weight: 10% More than 6 errors

 

present Does not meet the

 

required number of

 

references; some or

 

all references poor

 

quality choices.

 

5-6 errors present Meets number of

 

required references;

 

all references high

 

quality choices. Exceeds number of

 

required references;

 

all references high

 

quality choices. 3-4 errors present 0-2 errors present

 


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