Read the attached article on the Apple Watch and whether or not this watch will appeal to women. Then, using principles of segmentation and targeting, describe three consumer segments who might be targeted to help Apple improve sales of the Apple watch. Consider demographics, psychographics, and behaviors when defining the segments. For each segment, identify possible needs and how the Apple watch might be adapted to target each of the user segments.
Apple Watch Skewed to Geeky Guys Risks Alienating Female Buyers
Running Head: THE APPLE WATCH The Apple Watch
Institution THE APPLE WATCH 2 To adequately meet the demand of customers, companies must apply the principles of market